4xPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.4xpro.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Aegis Powersports . . . . . . . . . . . . . . . . . . . www.aegispowersports.com . . . . . . . . . . . . . . . . . . . . . . . 6
Auction123 . . . . . . . . . . . . . . . . . . . . . . . . www.auction123.com/powersports . . . . . . . . . . . . . . . . 34
Big Bike Parts . . . . . . . . . . . . . . . . . . . . . . www.bigbikeparts.com . . . . . . . . . . . . . . . . . . . . . . . . . . 26
CDK Global Recreation . . . . . . . . . . . . . . . www.cdkglobal.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
CFMOTO Powersports . . . . . . . . . . . . . . . . . www.cfmoto-us.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Comet . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.certifi edpartscorp.com . . . . . . . . . . . . . . . . . . . . . . 10
DAA Northwest Motorsports . . . . . . . . . . . . www.daanw.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Dominion Powersports Solutions . . . . . . . . www.dominioninsights.com . . . . . . . . . . . . . . 9, Back Cover
Eastern Powersports Auction . . . . . . . . . . . www.easternpowersports.com . . . . . . . . . . . . . . . . . . . . 29
Hardline Products . . . . . . . . . . . . . . . . . . . www.hardlineproducts.com. . . . . . . . . . . . . . . . . . . . . . . 34
HJC Helmets . . . . . . . . . . . . . . . . . . . . . . . www.hjchelmets.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
HISUN . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.hisunmotors.com . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Hydro-Turf . . . . . . . . . . . . . . . . . . . . . . . . . www.hydroturf.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
ICON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.rideicon.com . . . . . . . . . . . . . . . . . . . . . . Inside Cover
ITP Tires. . . . . . . . . . . . . . . . . . . . . . . . . . . www.itptires.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Kawasaki . . . . . . . . . . . . . . . . . . . . . . . . . . www.kawasaki.com/becomeadealer . . . . . . . . . . . . . . . . 34
Kibblewhite Precision Machining. . . . . . . . . www.kpmi.us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Küryakyn Holdings . . . . . . . . . . . . . . . . . . . www.kuryakyn.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Lonski and Associates, LLC . . . . . . . . . . . . www.henrylonski.com . . . . . . . . . . . . . . . . . . . . . . . . . . 37
MBA Insurance . . . . . . . . . . . . . . . . . . . . . www.mbainsurance.net . . . . . . . . . . . . . . . . . . . . . . . . . 36
MotoLease Division . . . . . . . . . . . . . . . . . . www.motolease.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
MXF Racing . . . . . . . . . . . . . . . . . . . . . . . . www.mfxracing.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
National Powersport Auctions . . . . . . . . . . . www.npauctions.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Seizmik . . . . . . . . . . . . . . . . . . . . . . . . . . . www.vialinkgroup.com . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Sentry Insurance . . . . . . . . . . . . . . . . . . . . www.sentry.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
SBT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.sbt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
SBS Brakes . . . . . . . . . . . . . . . . . . . . . . . . www.sbs-friction.dk . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Vee Rubber . . . . . . . . . . . . . . . . . . . . . . . . www.veerubber.co.th . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
ADVERTISER INDEX
CLASSIFIED
ADS
www.PowersportsBusiness.com Powersports Business • February 15, 2016 • 39
Follow
Powersports Business
FOR SALE
EAGLE RIVER, WISCONSIN MARINA, 6 buildings, over
63,000 sq. ft., 503' of Chain of 28 Lakes, $1.495M,
www.eaglerivermarina.com
powersportsbusiness.com
MARKETPLACE
The data used is for metric dealers only.
These numbers are averages and should be
used as guidelines only. Your dealership data
is what you should be looking at to get your
own baseline. These numbers are to help you
see where you are in comparison to other
dealerships. Of course, always strive to be bet-
ter than average.
What is next for you once you have your
baseline and have compared 2015 to 2014?
Take action. Improve your processes; create new
ones; train your staff, and ask for suggestions.
I ran into a dealer I work closely with at a
trade show a few months ago. He was telling
me how great his profits were and how good
business had been. I was so excited for the
dealership, but I looked at him expectantly,
waiting to find out whether he was going to
settle or if he was going to reach for the stars.
He got it and told me he was going to reach for
the stars this year!
Rate your dealership; correct the issues,
and reach for the stars. There is nothing you
can't do!
PSB
Paula Crosbie is the training development
manager with CDK Global Recreation. She has
been training and consulting with powersports
dealers for 13 years. She can be reached at
paula.crosbie@cdk.com or 801/519-7570.
CROSBIE
CONTINUED FROM PAGE 34