STiR coffee and tea magazine

Volume 5, Number 1

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8 STiR tea & coffee industry international / Issue 1, 2016 (February/March) Publisher/Founding Editor Glenn Anthony John Managing Editor Dan Bolton Art Director Somjet Thitasomboon Global Tea Report Jane Pettigrew Global Coffee Report Jenny Neill Contributing Writers Anne-Marie Hardie Sherri Johns (North America) Alf Kramer (Europe) Sunalini Menon (India) Frank J. Miller Hans J. Niebergall Thomas Schmid Dan Shryock Kelly Stein (South America) Translations (Chinese) Helen Xu Fei Subscriptions Malisa Kongkatitum Sales Director Emerson Leonard Director, October Inter Co., Ltd. Boonthin Tubsongkroh STiR Tea & Coffee Industry International c/o October Inter Co. Ltd. Interchange 21 Bldg., 32nd Fl., Room 3225, 399 Sukhumvit Road, North Klong Toey, Wattana, Bangkok, 10110, Thailand Tel +66 2 660 3789 Fax +66 2 660 3881 Published by: A Member of: V From the Editor © 2016 October Multimedia Co. Ltd., STiR Tea & Coffee Industry International is published bi-monthly in February, April, June, August, October, and December by October Multimedia Co. Ltd. Printing and distribution overseen by October Inter Co., Ltd., Interchange 21 Bldg. Fl 32, Rm 3225, 399 Sukhumvit Road, North Klong Toey, Wattana, Bangkok, 10110 THAILAND. Tel +66 2 660 3789. E-mail: Visit: for the latest news. ietnam may be home to the smallest of Southeast Asia's specialty cafe markets but as will see in this month's report, the mix of indig- enous and chain retailers attests to the vibrancy of this segment. Starbucks now operates 3,200 outlets in 9 Southeast Asian countries and re- cently announced it will build an ambitious 500 more shops per year in China to equal 3,400 by 2019. The total includes a sifnificant increase in the 45 Star- bucks Reserve stores stocked with super-premium origins that average $5.22 per customer. The company now employs 30,000 Chinese in 2,000 outlets in 60 cities and projects a steady increase in business and hiring despite a slowing economy. McDonalds has found success at its 1,517 McCafe outlets and Dunkin' Donuts has built 500 stores in China. The 300-store Coffee Bean & Tea Leaf, one of the first American-style coffee chains to expand into Asian markets, recently returned to China and announced a partnership with South Korean retailer E-LAND. The World Coffee Portal report, beginning on page 44, estimates there were 14,300 Southeast Asian outlets in 2015 with hot spots like Indonesia and China showing the highest new store count. There are now enough coffee drinkers in a tea lands like Vietnam to support everything from elegant European-style patio cafes to cyclo drive-bys, ac- cording to reporter Frank Miller, who spent two weeks touring cafes in both the northern and southern cities, stopping in the central highlands to visit with growers. "Vietnam boasts a fascinating array of coffee cafes: global brands, local chains, "indies," and boutiques, each attracting a unique segment of an avid coffee drinking market," writes Miller. The big chains inspire locals to try their hand at roasting and marketing cof- fee. Pour-over is finding traction in "Third Wave" coffee shops that employ highly-skilled baristas who honed their skills in international competitions. Ja- pan is known worldwide for its coffee innovations from siphons to Koyoto cold brew – a passion that has spread to Korea. Asia is the great frontier for westward expansion with myriad opportunities to upsell millions from drinking instant coffee to innovations like single-serve brewers and cold brew. Take notes on our coverage and load the wagons with supplies it's high time to shout "Eastward Ho." Asian Growth Spurt

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