Cover photography by John Montana
20
features
Volume 124, No. 3 May/June 2012
45 departments
12 Targeting Customers, Market By Market
12
Southeastern retail chain Green's Discount Beverages, located in South Carolina and Georgia, thrives by appealing to local trends and tastes. By Jack Robertiello
20 A Clear Winner Vibrant vodka is the biggest and
most exciting spirits category today, with vigorous sales and flavorful products. By Thomas Henry Strenk
29 Imports On The Move
35 Tequila's New
Revolution Tequila is reaching for new heights with traditional favorites and innovative products. By Kate Strandness
40 Retailer Wine
Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value white wines for summer drinking. By Richard Brandes
After hitting perhaps the longest stretch of bumpy road in 20 years, imported beers are finally on a smoother path and picking up speed. By Michael Sherer
45 Call for
Entries The 28th Annual Beverage Dynamics Advertising & Promotion Awards.
Editor's Note . . . . . . . . . . . . . . . . . . . . .4 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Retail Service . . . . . . . . . . . . . . . . . . . . .8 Retail Education . . . . . . . . . . . . . . . . . .10 On The Shelf . . . . . . . . . . . . . . . . . . . . 49 Advertisers' Index . . . . . . . . . . . . . . . . .50
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Beverage Dynamics • www.beveragedynamics.com • May/June 2012 • 3
