Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/64274
x Seagram's Gin has introduced a new flavor to its portfolio of flavored Gins: Seagram's Pineapple Twisted Gin. The new flavor will launch in retail stores in June, joining Seagram's Gin Grape Twisted, Raspberry Twisted, Apple Twisted, Lime Twisted and Orange Twisted Gin flavors. To support the launch at retail, the brand will feature cus- tom-designed POS materials as well as host- ing sampling events (where legal) to gener- ate trial in select accounts throughout the country. Seagram's Pineapple Twisted Gin (70 proof) will be available in 50 ml, 375 ml, 750 ml and 1.75 liter sizes and will retail for a suggested price of $11.99/750ml. x Treasury Wine Estates has debuted a new portfolio of wines named "Be." The com- pany says the new line is designed to appeal to the influential wine demographic of Millennial women. "Be." is now available nationwide in four varietals: Pink Moscato, Chardonnay, Pinot Grigio and Riesling with suggested retail prices ranging from $9.99 and $12.99. This is the latest launch from Treasury Wine Estates, which has successfully introduced new wines includ- ing Emma Pearl, Sledgehammer and Beringer Red Moscato recently. x Pernod Ricard USA is debuting a new addition to the Malibu portfolio: Malibu Sunshine, which combines the brand's coconut flavor with a hint of lemon-lime citrus fruit. The colorful packaging is meant to stand out on any shelf or back bar, the company says. Malibu is supporting the launch of Sunshine with an aggressive digital and social media marketing plan, as well as a wide array of in-store merchandising materials, including case cards, floor decals, ceiling danglers and shelf talkers. Malibu Sunshine is avail- able in 1.75 liter, 1 liter, 750 ml and 50 ml sizes and retails for a suggested price of $12.99 for a 750 ml bottle. x From Riviera Imports comes Lunés Sparkling Moscato, which is available in three versions: Mango, Peach and Strawberry. The Moscato is blended with these all-natural fruit essences resulting in a slightly sweet and refreshing taste profile, the company says. Produced and bottled in Asti, Italy, Lunés sells at a suggested retail price of under $11 for a 750 ml bottle. x Bärenjäger Honey Liqueur, imported from Germany by Sidney Frank Importing, has debuted the brand's first- ever line extension: Bärenjäger Honey & Bourbon. The new product is a blend of premium honey liqueur and Kentucky bourbon whiskey, made with pure honey and all nat- ural ingredients, the company says. Bärenjäger Honey & Bourbon is available now in the 1 liter, 750 ml, 375 ml and 50 ml sizes. The sug- gested retail price is $28.99 for a 750 ml bottle. REGIONAL SALES OFFICES MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Anthony Bongiovanni tbongiovanni@m2media360.com (AL, Canada, CT, DE, FL, GA, MD, MA, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WV, Int'l) Mark Marcon Tel.: (248) 253-0108 • Fax: (248) 253-0164 EAST & INTERNATIONAL ADVERTISERS' INDEX Page Absolut Cherrykran . . . . . . . . . . . . . . . . . . . .6, 7 Alizé Coco . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Beverage Dynamics Reprints . . . . . . . . . . . .28 Burnett's Sugar Cookie Vodka . . . . . . . . . . . .9 Captain Morgan Black . . . . . .Inside front cover Jack Daniel's Tennessee Honey . . . . . . . . . . .5 Lunés (Regional) . . . . . . . . . . . . . . . . . . . . . . .17 Skinnygirl . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Skyy Infusions Coconut Vodka . . . . .Back cover Stolichnaya Hot & Sticki Vodka . . . . . . . . . .15 Tito's Handmade Vodka . . . . . . . . . . . . . . . . .23 Ultimat Vodka . . . . . . . . . . . . . . . . . . . . . . . . . .25 Zipang Sparkling Sake . . . . . .Inside back cover 50 • Beverage Dynamics • www.beveragedynamics.com • May/June 2012 mmarcon@m2media360.com 248-761-6231 (Cell) 519-972-5159 (Office) 519-250-5169 (Fax) (AK, AR, AZ, CA, CO, HI, ID, LA, MT, NV, NM, OK, OR, TX, UT, WA, WY) WEST Tel.: (415) 383-1762 • Fax: (415) 383-6293 Jeanette Sims jsims@m2media360.com SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@m2media360.com Tel.: 215-860-0306 Tel.: (678) 292-6054 • Fax: (360) 294-6054 LIST RENTAL AND REPRINTS Cheryl Naughton cnaughton@m2media360.com