Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/64274
Advertorial ABSOLUT INNOVATION = ABSOLUT CHERRYKRAN By: Maxime Kouchnir, Vice President of Marketing for ABSOLUT ABSOLUT VODKA takes innovation seriously. The undisputed leader in vodka flavor innovation is further strengthening its leadership position this May with the introduction of ABSOLUT CHERRYKRAN. ABSOLUT CHERRYKRAN is a delicious, brand new vodka flavor sensation that offers the rich character of sun-ripened cherries, combined with notes of fresh white cranberry and sweet plum. ABSOLUT CHERRYKRAN is made with all-natural ingredients and contains no sugar. The taste is fresh, fruity and smooth, with notes of ripe berries. It has a warm feel and a long, slightly sweet finish, and is perfect for bartenders and at-home mixologists looking for some- thing completely new and modern to mix and serve. Designed to mix with cola and diet cola for an adult take on a cherry cola, it is also versatile and a great base for more-complex cocktails, like the one below. The new flavor's bottle design, following the innovative design tradition of ABSOLUT VODKA, is bright and poetic and was fashioned to convey richness and beauty and evoke the effervescent magic of springtime cherry blossoms. ABSOLUT was among the first brands to experiment in the world of flavor with the debut of ABSOLUT PEPPAR and ABSOLUT CITRON in the 1980's. The brand remains driven by a passion to invent – to find new and exciting combinations that inspire bartenders and consumers to sense the infinite possibilities of mixology. Look for ABSOLUT CHERRYKRAN this spring and more exciting flavor innovations to tantalize the taste buds coming soon. Mixologist Matt Pomeroy shares his favorite ABSOLUT CHERRYKRAN drink recipe: CHERRYKRAN FUSION 1 part ABSOLUT CHERRYKRAN 1.5 parts Orange Juice 1.5 parts Pomegranate Juice Top with Lemon Lime Soda 1 whole maraschino cherry FYI Fill a chilled rocks glass with ice cubes. Add all ingredients. Garnish with a maraschino berry. For more refreshing ABSOLUT CHERRYKRAN recipes visit www.absolutdrinks.com. Once again underlining the importance of develop- ing digital social media applications throughout the beverage alcohol industry – from retailers to suppliers – Diageo's Captain Morgan Original Spiced Rum has released Captain's Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world, the company says. The Captain's Conquest mobile game is available for free download in both Android Market and the Apple App Store. The goal of the game is to rise through the ranks — from a stow- away to the captain of your own powerful fleet. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles….The Board of Directors of Bacardi Limited appointed Edward D. Shirley as the new President and CEO and a member of the Board of Bacardi Limited. Shirley most recently served as vice chairman of Beauty & Grooming for Procter & Gamble…. Washington state-based Ste. Michelle Wine Estates has been named exclusive U.S. importer of wines from the Antinori family's Prunotto Estate, located in Italy's Piedmont wine region. This expands on the Ste. Michelle Wine Estates-Marchesi Antinori strategic alliance made in 2006, which includes Antinori wine projects in Italy, Chile and the U.S. The Prunotto Estate wines include Fiulot Barbera d'Asti DOC, Mompertone Monferrato Rosso DOC, Barbaresco DOCG, Barolo DOCG, Dolcetto d'Alba DOC, Moscato Asti DOCG, Bric Turot Barbaresco DOCG, Bussia Barolo DOCG and Roero Arneis DOCG. The suggested retail prices for the wine range from $15 to $95 per bottle….Kobrand Corporation, importer of fine wine and spirits, added the premium malbec Alta Vista to its portfolio. Kobrand will officially launch the brand July 1, 2012, and will be responsible for distribution and marketing throughout the U.S, U.S. Duty Free and the Caribbean…. Heineken has extended its 15-year partner- ship with the James Bond franchise, and has introduced a wide-ranging global marketing campaign to support the launch of the upcoming film "Skyfall.".... Aveníu Brands, a fine wine and Captain Morgan's "Captain's Conquest" mobile app. spirits import company fully owned by Spain's Grupo Codorníu, has signed a sales and marketing distribution agreement with Clos LaChance Wines of San Martin, CA…. Missing from the Growth Brand article in the March/April issue was Rising Star Double Cross Vodka from Old Nassau Imports, which more than doubled its sales in 2011 to 12,000 9-liter cases. At the Malibu Red launch event in New York City last month, famed R&B singer-songwriter-actor Ne- Yo entertained guests who had a chance to sample the Malibu Rum line extension. The entertainer signed a long-term partnership with Pernod Ricard to represent the new expression, now on the market, which is a combination of coconut rum and silver tequila.