Issue link: http://read.dmtmag.com/i/649011
6 V I N E YA R D & W I N E RY M A N A G E M E N T | N o v - D e c 2 015 w w w. v w m m e d i a . c o m MANAGEMENT (cont.) Crafty Strategies Small and regional brewers maintain a big buzz. By Tom Wilmes COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Linda Dailey Paulson and Sean P. Sullivan End Post: Wine Deserves to Go Postal Wine shipping by the U.S. Postal Service is worth supporting. By Tyler Colman ON THE BEAT Wine Wise Marketing: Write Like the Pros Sharpen your PR messaging. By Jennifer Strailey Market Watch: Syrah Strikes Back Producers say sales are on the upswing. By Tim Teichgraeber Eastern Watch: Restaurant Wine Lists Should 'Go Local' Regional offerings are tough to find in eastern restaurants. By Marguerite Thomas Soil & Cellar: Vineyard Design for Low-Alcohol Wines Considerations during development can facilitate ripeness at lower Brix. By Remi Cohen 104 13 118 17 23 29 35 ............63 ............41 ............17 ............22 Editor's Desk Spotlight Calendar Advertiser Index 10 112 115 116 Vineyard & Winery Management (ISSN 1047-4951) is published bimonthly by Vineyard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized duplication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, P.O. Box 14459, Santa Rosa, CA 95402-6459. 23 104 29