Issue link: http://read.dmtmag.com/i/649464
Combining these sources, you can build a highly targeted audience of prospects that have purchased equipment or are planning to purchase equipment as a result of receiving funding from the FAST Act. Your next step is to determine how best to connect with your audience. HOW CAN YOU CONNECT WITH YOUR AUDIENCE? Equipment World and Better Roads Equipment World targets contractors within the heavy construction industry while Better Roads, which is under the Equipment World brand, targets road builders and municipalities. Through both brands, you have access to prospects through a website, a printed magazine, monthly and daily newsletters, and social media. Targeted Display This form of targeting allows your ads to appear on any of the 2 million+ display network websites. You can serve these ads to prospects engaging with FAST Act content on Equipment World's website. These ads can also reach prospective companies that have purchased paving equipment. You can build a list of companies gathered from our EDA database and target by IP address. Email Marketing Email provides a 1-to-1 conversation with prospects. Combining email addresses gathered from our EDA database and our newsletter subscribers, we can target companies involved in paving with a custom email. Facebook Advertising We can also target all of our roadbuilding contacts through Facebook by matching email addresses to Facebook accounts. Trade Show Marketing You can target these same prospects prior to and during trade shows with your ads. • 100,000 MONTHLY CIRCULATION • 1.3 MILLION TAGGED VISITORS • 560,000 TAGGED MOBILE VISITORS • 58,600 SUBSCRIBERS MATCHED TO FACEBOOK • 64,000 EMAIL CONTACTS THAT RECEIVE DAILY NEWSLETTER • 6,000 EMAIL CONTACTS THAT HAVE PURCHASED ROAD BUILDING EQUIPMENT