2016 E Q U I P M E N T WO R L D CO N N E C T I V I T Y S T U DY 3
METHODOLOGY
The following report examines the results of a survey that was mailed and e-mailed to Equipment
World contractor subscribers in summer 2015. The purpose of the survey was to gather information
on how Equipment World readers use current technologies – such as smart phones and other mobile
devices, computers, the Internet, digital magazines and social media – both personally and profession-
ally. Where relevant, a cross-tabulation by age is provided.
The mailed survey packet was sent to 4,000 Equipment World subscribers and included the survey, a
letter from Equipment World's editorial director, Marcia Gruver Doyle, and a postage-paid return enve-
lope. The html version was sent as a link in an e-mail cover message.
As an incentive to complete and return the survey, respondents were offered entry into a contest in
which they could possibly win various cash prizes. A total of 223 completed surveys were returned and
are included in this report.
GENERAL INFORMATION
What is your age?
Please specify your gender
Up to 34 5.1%
35 to 54 38.6%
55 or older 56.3%
Male 89.4%
Female 10.6%
56.3%
38.6%
89.4%
5.1%
10.6%
