Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/658171
4 Beverage Dynamics • March/April 2016 www.beveragedynamics.com Volume 128, No. 2 • March/April 2016 MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI) Bruce Kostic bkostic@epgmediallc.com Tel: 203-855-8499, ext. 215 EAST, WEST & INT'L (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@epgmediallc.com Tel: 763-383-4456 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@epgmediallc.com Tel: 763-383-4455 REGIONAL SALES OFFICES Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by Beverage Information Group, a division of EPG Media & Specialty Information, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offi ces. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2015 by EPG Media & Specialty Information, 17 High St.2nd Fl., Nor- walk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. EPG Media & Specialty Information publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. 63 Engaging with today's Customers How to drive loyalty with technology and communication. By Maura Keller 67 Northwest Diversity The latest from WA, OR, ID and British Columbia. By Marnie Old Departments 8 Editor's Note 10 Wine Business: How to Create Consumer Excitement By Jonathan H. Newman 12 Trendspotting: Emerging Trends for 2016 By Darby Hughes 14 FYI: News, Notes and Trends 16 Brand Spotlight Q&A: Chopin Vodka and Palm Bay 75 Wine Reviews: Chardonnay 78 On the Shelf Correction In the January/February issue, a number of charts in the Imports Guide did not indicate that case sales fi gures were in thousands of 9-liter cases. We apologize for the oversight and any confusion it may have caused. Entry Deadline July 15, 2016 { { PG. 67 PG. 71 PG. 78