Beverage Dynamics

Beverage Dynamics Mar-Apr 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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46 Beverage Dynamics • March/April 2016 www.beveragedynamics.com GRAPE GROWERS By Kyle Swartz Several wine brands enjoyed strong showings in 2016 thanks to a number of emerging trends and marketing tactics. One theme is a renewed focus on highlighting unique stories and authenticity. "Smart brands allow their fans to make a personal connection by seeing where the grapes are grown, aged and bottled," explains Marina Velez, senior product manager, data and insights, The Beverage Information Group. The overall economy is improving, and with that customer interest in premium brands is expanding. Higher price points are no longer a turnoff, but a point of intrigue and a mark of quality. Much of the wine industry's growth last year came in the $10 to $15 price-point range. "Wine brands are comfortable raising their prices in a way they weren't during the recession," Velez explains. "Consumers are continuing to trade up to the premium tier in wine, and we'll continue to see that trend accelerate. We're also seeing winemakers emphasize quality ingredients and artisanal processes as they compete against bourbon and craft beers." But affordability remains a strong selling point with wine. "As new brands continue to enter the premium segment, it puts pressure on similar brands to stay competitive, offering consumers great value," Velez notes. With the wine market today more competitive than ever, brands are capturing consumer interest and dollars with new and different varietals. "New wines that are attracting consumer attention are creating a niche for themselves within the industry, especially with Millennial consumers," Velez says. "The industry's growth has come from newer products within their respective segments, such as blended red offerings," she adds. "In addition, while Champagne growth has been soft, the majority of the category growth has been from other sparklers like prosecco and cava" 2016 GROWTH BRAND AWARDS WINE FASTEST GROWTH: WINE & SPIRITS Brand Supplier % Growth 2014/2015 The Federalist Terlato Wines 424% Jack Daniel's Tennessee Fire Brown-Forman Beverages 386% Dark Horse E & J Gallo Winery 320% 19 Crimes Treasury Wine Estates 138% Beso del Sol Sangria Besto del Sol/Arctic Beverage 124% Chloe The Wine Group 111% Freakshow Michael David Winery 100% Josh Cellars Deutsch Family Wine & Spirits 92% Casamigos Tequila Casamigos Importers 87% Carnivor E & J Gallo Winery 63% Monkey Shoulder William Grant & Sons 60% Meiomi Constellation Brands 58% 10 Span The Wine Group 57% Deep Eddy Heaven Hill Brands 55% Chateau d'Esclans Shaw-Ross Intl Importers 55% TOP SUPPLIERS - WINE Supplier E & J Gallo Winery 17 22% Constellation Brands 13 16% DFV Wines 4 5% Deutsch Family Wines & Spirits 3 4% Ste. Michelle Wine Estates 3 4% Terlato Wines 3 4% The Wine Group 3 4% Winesellers, Inc. 3 4% # of Winners % Share of Winners 2016 GROWTH BRAND AWARDS

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