Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/658171
48 Beverage Dynamics • March/April 2016 www.beveragedynamics.com ESTABLISHED GROWTH BRANDS: WINE Winners must have exceeded 400,000 9-liter cases sold in 2015, and grown each of the last four years. All brands must be more than fi ve years old. (Thousands of 9-liter cases) % Growth Brand Supplier 2012 2013 2014 2015 p 2014/15 Barefoot Cellars E & J Gallo Winery 14,400 15,870 17,150 18,700 9.0% Woodbridge by Robert Mondavi Constellation Brands 8,450 8,970 9,150 9,300 1.6% Liberty Creek E & J Gallo Winery 2,200 2,350 3,075 3,425 11.4% Ménage à Trois Trinchero Family Estates 2,143 2,204 2,474 2,700 9.2% Barefoot Bubbly E & J Gallo Winery 940 942 1,150 1,200 4.3% Ruffi no Constellation Brands 820 900 1,025 1,130 10.2% Alamos E & J Gallo Winery 800 875 900 950 5.6% Mark West Constellation Brands 637 800 842 855 1.5% J. Roget Constellation Brands 636 706 777 850 9.4% Taylor Dessert Constellation Brands 775 808 814 820 1% Louis Martini E & J Gallo Winery 615 630 650 675 3.8% Chateau St. Jean Treasury Wine Estates 553 621 632 633 0.3% Simi Constellation Brands 470 540 550 590 7.3% Real Sangria (Cruz Garcia - Real) Shaw-Ross Int'l Importers 548 550 560 585 4.5% Decoy Duckhorn Wines 177 252 332 405 21.9% (p) Preliminary Source: The Beverage Information & Insights Group. For more data, visit www.bevinfostore.com. MANY MILESTONES A number of wine brands hit major sales milestones in 2015. Established Growth Brand Ménage a Trois reached a whopping 2.7 million in nine-liter cases sold last year, a 9.2% increase over 2014. Meanwhile, E&J Gallo's Dark Horse wine exceeded 1 million cases in 2015, a 320% hike over the previous year. In the sparkling category, Mionetto surpassed 500,000 cases in 2015, up 10.2%. Overall, Nielsen data indicates that sparkling wine has seen a 32% increase. "We are at the forefront of the category's growth," says Enore Ceola, director and CEO of Mionetto USA. Ceola attributes this success to "strong relationships we have maintained with our customers and distributor partners." Mionetto also maintains a portfolio varied in price point, from the accessible cost of $12 to the $40 bottles. Fast Track brand Seven Daughters from Terlato Wines grew to more 200,000 cases, thanks in large part to its focus on Millennials—particularly women. "Young consumers want authentic brands that tell a real story and enable them to learn and share," explains Terlato Wines CEO Bill Terlato. To that end, Seven Daughters linked up with lifestyle bloggers who shared party tips featuring Seven Daughters. The brand also sponsored Color WOODBRIDGE BY ROBERT MONDAVI The Woodbridge by Robert Mondavi brand sold 9.3 million cases of wine last year. This was a 1.3% uptick over 2014 numbers. How does the nation's second-leading premium wine brand continue such success? Part of it owes to a 360-degree marketing program, according to Michal Zeituni, marketing manager for Woodbridge by Robert Mondavi. This summer, for example, the brand rolled out a Woodbridge block party thematic. In-store displays included savings for block-party staples like hot dogs, condiments and chips. The program also included a block party event with celebrity chef Alex Guarnaschelli. This introduced a wine-infused barbeque sauce collaboration with Daddy Sam's, which drove 580 million earned media impressions, Zeituni says. "We also boosted our Woodbridge social presence via a summer block party sweepstakes, driving consumers to our microsite, where they could access all of the summer recipes, photography, and DIY videos that we had created throughout the program," he adds. While Millennials are not yet the core consumer of Woodbridge by Robert Mondavi, the brand is naturally exploring new ways to connect with younger wine consumers. This includes launching a more mobile- friendly website this March, as well as seasonal wine—Harvest Spiced Red Blend—unveiled in 2015 as a fresh spin on traditional mulled wine. 2016 GROWTH BRAND AWARDS WINE