Tobacco Asia

Volume 20, Number 1

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Page 68 of 75

tobaccoasia 69 STORY TELL YOUR BRAND Boegli–Gravures can help you to develop subtle, refined and ingenious ways of elevating your brand's characteristics and enhance your consumer brand experience. Let us partner with you to bring new dimensions to your marketing. Sans titre-1 6 12.05.2015 12:04:10 for trade in 10-20 packs and up to VND50-70 mil- lion for 400-500 packs. Cigarette smuggling fell by 30% in 2015, com- pared with the previous year. According to reports in Vietnam News, more than 10 million cigarette packs were confiscated and some VND21 billion from fines was added to the state budget in 2015. Nearly 9,700 cases of smuggling, involving 6,000 people, were detected, of which 179 cases against 263 people were sent to prosecution. The num- ber of cigarette packs seized was up by 19%, with more than 10 billion packs seized in 2015. The Vietnam Cigarette Association says smug- gled Jet and Hero cigarettes account for 80% of the total cigarette consumption in Vietnam, and are proposing that the brand registration of Jet and Hero cigarettes of Indonesia's Sumatra Tobacco Trade Company should be suspended. According to previous tests conducted by VINATABA, Jet and Hero cigarettes contain ex- cessive levels of toxic chemicals. These tests found that the nicotine content of both prod- ucts exceeded permissible levels set by the Viet- namese authorities. They also found that the cadmium content in Jet and Hero cigarettes was 2.11 mg/kg and 2.69 mg/kg, respectively. In com- parison, the average cadmium content found in 54 other cigarette brands was only 1.48 mg/kg.

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