Tobacco Asia

Volume 20, Number 1

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70 tobaccoasia / Issue 1, 2016 March / April) Tobacco Asia The ONLY magazine written and edited for the Asia regional tobacco industry. Read and trusted by industry professionals around the world. Subscribe to Subscribe Now to Tobacco Asia and get a complete view of the tobacco industry. Rates 1 year $45 2 years $80 3 years $105 Published 5 times a year in full English and Chinese versions. To subscribe visit: or email October Inter Co. Ltd. Vanit Building 2, Room 1403A 1126/2 New Petchburi Rd, Bangkok 10400 THAILAND Tel +66 22 55 66 25, Fax +66 26 55 22 11 This means that smokers who smoke a pack of Jet or Hero cigarettes a day inhale around 50 mg of cadmium while the maximum daily hu- man intake considered generally safe stands at a mere 20-40 mg. Anything above this level will lead to increased risk of contracting liver disease, isch- emia, and high blood pressure. It has been estimated that at least 850 mil- lion packs of Jet and Hero tobacco products are smuggled into Vietnam each year, mostly from Cambodia. The significant drop in illicit trade in 2015 was a bounce back from 2014, when illicit cigarette trade increased exponentially. Aside from the pos- itive drop in the illicit trade in 2015, Vinataba also saw a 56% increase in their cigarette market share due to a 16% increase in domestic output. These figures were achieved despite a more restrictive environment controlled by the Law on Prevention and Control of Tobacco Harms, which came into effect on May 1, 2013 and bans smoking in certain public places, the sale of cigarettes to minors, and any advertising of tobacco products. It also re- quires all cigarette packs to feature graphic health warnings on half the surface of the pack. Vinataba's indicators of revenues, profits, and budget contribution in 2015 were also 13% higher than the figures for 2014. International exports continued to make up about a third of Vinataba's total output at 1.2 billion packs. Looking forward, Vinataba's plans for 2016 include continuing with their restructuring un- der the direction of the Vietnamese government along with advancing their management system to expand growth and increase market competi- tiveness.

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