CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | April 2016
FOLLOW US ON:
8| SAFE HARBOR MARINAS PLANS
AGGRESSIVE EXPANSION IN 2016
New marina company to be the nation's largest
marina owner and operator
9| INDUSTRY NEWS
Updates from NMMA, OneWater,
Nautique and more
9| HOT SPOTS
Sales growth of ski wake boats
up 10.56 percent
10| SAME-STORE SALES REPORT
Sales surge in February
10| SEARCH SCORECARD
Boat listings views July to
December 2015
11| KEY PERFORMANCE INDICATORS
Benchmark your performance against
fi ve key indicators
Q&A
14| INDMAR'S PRODUCT DEVELOPMENT TEAM
Research
20| GOVERNMENT ISSUES STILL BIG WORRY
Ethanol, RFS top concerns for industry
Product Guide
36| FINANCE
A guide to companies offering marine fi nancing
Products & Services
40| NEW PRODUCTS FROM DOMETIC,
CRUISERS, MASTERCRAFT AND MORE
Top 100 Spotlight
42| DEVELOPING BUSINESS, MANAGING
SERVICE ACROSS MULTIPLE LOCATIONS
DEPARTMENTS
Launch
THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA
.com
ONLINE TOP 100 APPLICATION
If you think you've got what it takes to be on the 2016 Top 100,
apply using our online application.
The easy online process allows you to work on the
application, save it and return to it as much as needed. The
2016 application is now available!
Go to BoatingIndustry.com/top-100/application for more
information or to apply.
BEST IDEAS WHITE PAPER
We've gathered some of the best ideas from dealers across the country, from
marketing to service to management.
Download the 2016 Best Ideas White Paper for free at
BoatingIndustry.com/e-white-papers.
ROBISON: SMILE – YOUR BEST
STORE MAKEOVER
In a recent blog post, Jennifer Robison, national retail spe-
cialist for Tucker Rocky Distributing, wrote about making
a simple change to transform your store:
"My No. 1 to-do is the simplest and in some cases most
challenging to achieve and that is be a happy fun place!
That's it. Every retailer has a different style, budget, space,
resources to use, but it's virtually no cost to make you and your store staff gives a
happy, fun, warm energetic vibe to customers. …
"What we sell is fun, escape, connection to nature, to people, it helps people
feed their spirit and when we look at customers in this way we likely will gener-
ate more sales, longer lasting customer relationships. I know for many of you
this is a big fat duh, but sometimes we need to remind ourselves that good vibes
and spirit starts with us, our staff and that customers can't help but be taken in
by the infectious spirit we project."
Read more at BoatingIndustry.com/blogs
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