Overdrive Magazine | Trucking Business News & Owner Operator Info
Issue link: http://read.dmtmag.com/i/661456
April 2016 | Overdrive | 29 WIRED , WATCHED AND WEEDED OUT I t's an old business adage whose message is finding new life in trucking: "If you can't measure it, you can't manage it." When it comes to mea- suring the truck and driver, it turns out electronic logging devices are just the tip of the iceberg. This final installment of Tomorrow's Trucker explores how fleets and their data vendors are beginning to amass information on drivers to improve safety, recruitment and retention. The data is coming from sources as diverse as text message patterns and average detention time, from info dumps as tra- ditional as job applications and surveys, and from technology as advanced as video cameras and biometrics. If current trends continue, much of what can be measured in the name of safety will indeed get measured, whether voluntarily or by mandate. Read on to see how you can manage your way through this changing environment – or how the data explosion will be used to manage you. TOMORROW'S TRUCKER PART 2 TOMORROW'S TRUCKER TOMORROW'S TRUCKER PART 2 PART 2 TOMORROW'S TRUCKER PART 2 PART 2 PART 2 PART 2 PART 2 PART 2 PART 2 Anthony Bratina