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March/April 2016 •
CONTENTS
March/April 2016 • Vol. 27 No. 2
On The Cover :
The 2016 Wine and Spirits
Growth Brand winners
Cover art by Dodi Vessels
43
16
47
22
features
18
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March/April 2016 •
16 Tequila Talk
Why consumers are still crazy for this and other agave-based spirits
By Jack Robertiello
22 Rockin' Robin
Gourmet burger chain Red Robin is tweaking its brand to emphasize beer
By Kyle Swartz
43 Sherry on Top
Fortifi ed wines like sherry and port gain traction in bars and restaurants
By Thomas Henry Strenk
47 Guide to IPAs
The India pale ale style of beer has spawned several different iterations
By Erika Bolden
27
And the
Winners Are…
Presenting the 2016 Spirits
and Wine Growth Brands
By Jeremy Nedelka and
Kyle Swartz
COVER STORY