Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
Issue link: http://read.dmtmag.com/i/662062
www.cheersonline.com 38 • March/April 2016 points, ranging from $12 to $40 bottles. Fast Track brand Seven Daughters from Terlato Wines grew to more than 200,000 cases, thanks in large part to its focus on Millennials—particularly women. "Young consumers want authentic brands that tell a real story and enable them to learn and share," explains Terlato Wines CEO Bill Terlato. To that end, Seven Daughters linked up with lifestyle bloggers who shared party tips featuring Seven Daughters. The brand also sponsored Color Runs—in which runners get doused with colored powders—to "engage with our target one- on-one at fun, relevant events," Terlato explains. Rising Star Chateau d'Esclans rosé topped 100,000 cases for the fi rst time, behind the strong performance of its Whispering Angel brand. Even with a $21 price tag, Whispering Angel is the fourth-highest-selling French wine in America, says Paul Chevalier, national fi ne wine director for supplier Shaw-Ross International Importers. "The people who drink these wines are Millennials who are ready to spend money on wine because they want that lifestyle image," Chevalier explains. "And I think rosé might be the new Champagne. It's a weekend wine for celebrating with your friends and peers." MAJOR GAINERS A number of wines grew by more than 15% last year. Such a sizeable jump is no easy feat. Simple Life attributes its 2016 Rising Star Award—and 42% growth—to "having chosen our partners wisely," says Donny 2016 GROWTH BRAND AWARDS WINE FAST TRACK BRANDS: WINE Winners must have exceeded 100,000 nine-liter cases sold in 2015, and showed double-digit growth each year for the last four years. All brands must be at least fi ve years old. % Growth Brand Supplier 2012 2013 2014 2015 p 2014/15 Black Box Constellation Brands 2,695 3,410 4,015 4,440 10.6% Bota Box DFV Wines 2,050 2,517 3,054 3,900 27.7% 14 Hands Ste. Michelle Wine Estates 1,024 1,374 1,662 1,848 11.2% Apothic E & J Gallo Winery 980 1,120 1,670 1,837 10.0% Josh Cellars Deutsch Family Wine & Spirits 130 300 510 980 92.2% Josh Cellars Deutsch Family Wine & Spirits 130 300 510 980 92.2% Kim Crawford Constellation Brands 557 685 815 955 17.2% Meiomi Constellation Brands 250 ## 500 790 58.0% Oyster Bay Delegat 391 468 549 629 14.6% Nobilo Constellation Brands 354 426 500 560 12.0% Noble Vines DFV Wines 300 406 463 552 19.2% Mionetto Mionetto USA 382 438 499 550 10.2% Joel Gott Joel Gott Wines/Trinchero Family Estates 325 385 440 550 25.0% La Marca E & J Gallo Winery 220 278 365 402 10.1% Raspberry Sparkletini Carriage House Imports 280 310 347 386 11.2% William Hill E & J Gallo Winery 255 295 325 358 10.2% Ninety+Cellars Latitude Beverage Co. 129 184 230 295 28.4% Lunetta Prosecco Palm Bay International 165 189 220 253 15.0% Starborough E & J Gallo Winery 130 165 215 237 10.2% Seven Daughters Terlato Wines 120 146 180 205 13.9% Line 39 O'Neill Vintners & Distillers 112 143 166 196 18.1% Columbia E & J Gallo Winery 100 110 130 145 12% Wycliff Sparkling E & J Gallo Winery 95 110 130 143 10.0% Whitehaven E & J Gallo Winery 60 72 100 125 25% Barone Fini Deutsch Family Wine & Spirits 74 88 107 124 15.9% Duckhorn Vineyards Duckhorn Wine Co. 79 89 102 120 18.1% (p) Preliminary (##) Data unavailable due to ownership change Source: The Beverage Information & Insights Group. For more data, visit www.bevinfostore.com. (thousands of 9-liter cases)