Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.dmtmag.com/i/667099
46 commercial carrier journal | april 2016 technology Changing driver behaviors: Expert gives pointers L asting behavior change among fleet drivers is attainable, but there are key ingredients that can accelerate and reinforce that change, according to Dr. B.J. Fogg, director of the Persuasive Tech Lab at Stanford University. Fogg, an expert in creating systems to change human be- havior, addressed last month's Lytx User Group Conference to explain how to coach for success when seeking improvement in safe driving behavior. Lytx UGC attendees use the Lytx DriveCam program, a video-based driver safety system designed to identify root causes and data analysis of risky behavior and provide personalized coaching insights. "Changing behavior depends on many variables, from the behavior you're seeking to change, the person's skill level and available resources to facilitate change, among other things," said Fogg. "Lasting behavior change won't occur unless the person has the ability to feel successful." Fogg recommended the following techniques for coaching drivers: Set clear expectations: "It's important to be extremely clear about exactly what you want the person to do, and that must be expressed in a way that inspires the desire to change," he said. If a driver is habitually distracted, "they'll need to understand the expectation that they need to be more engaged while driv- ing, explained within the context that slowing down means they are more likely to come home to their family safely." Recognize successes: Following coaching, it's critical to rec- ognize the driver's successes to reinforce a belief that he or she can continue to be successful. "When someone feels success- ful, this is where the magic begins," said Fogg. "Very simply, change leads to change, and people will shift their identity in a positive way. A driver who is improving his or her behavior and feels successful in the changes – even if they're small and incremental – is more likely to accumulate more and more good driving behavior." – Aaron Huff The Lytx DriveCam program is a video-based driver safety system designed to identify root causes and data analysis of risky behavior. FIND A LOCAL DISTRIBUTOR AT MINIMIZER.COM OR CALL 800.248.3855 TIRE BENCH NICE TRY NAILED IT Minimizer molded tire masking kit Guaranteed to save money, time and aggravation Typical masking tape used when painting wheels Guaranteed frustration and time consumption MINIMIZER POLY PRODUCTS • TESTED AND TORTURED TM • DAILY BY TRUCKERS FOR TRUCKERS TESTED AND TORTURED TOOL BOXES FENDERS TOOL BENCH FLOOR MATS Times change. So should you. Untitled-17 1 3/11/16 10:06 AM