IDA Universal

2016 Media Kit

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Take advantage of Free Publicity Independent Construction Machinery Rebuilders, Parts Suppliers, Manufacturers & Service Providers for the Heavy Construction Industry A PUBLICATION OF WORLDWIDE INDEPENDENT DISTRIBUTORS ASSOCIATION VOLUME 35, ISSUE 4 JULY-AUGUST 2015 UNIVERSAL IDA See story on page 16 ndust Independent Construction Machinery Rebuilders, Parts Suppliers, Manufacturers & Service Providers for the Heavy Construction Industry A PUBLICATION OF WORLDWIDE INDEPENDENT DISTRIBUTORS ASSOCIATION VOLUME 35, ISSUE 5 SEPTEMBER-OCTOBER 2015 UNIVERSAL IDA See story on page 16 Cover (bleed) 8.675" x 11.25" Full Page Article 7.5" x 10" 1.75" allowance for masthead .675" allowance for footer Independent Construction Machinery Rebuilders, Parts Suppliers, Manufacturers & Service Providers for the Heavy Constr struc uct ctio ion on io I A PUBLICATION OF WORLDWIDE INDEPENDENT DISTRIBUTORS ASSOCIATION See sto See story on p ry on page ge ge 1 e 1 e 16 In 6 S andhills Publishing is the information processing company behind the biggest names in the construction industry and beyond, including Machinery Trader, Truck Paper, TractorHouse, MarketBook, AuctionTime, and Controller. In addition to the exposure and reach of established print publications and websites, Sandhills provides resources for every stage of the equipment lifecycle. Our integrated, industry-specific approach to hosted technologies and services offers solutions that help equipment and parts businesses large and small operate efficiently and grow securely, cost-effectively, and successfully. ABOUT SANDHILLS PUBLISHING Founded in 1978, Sandhills Publishing serves the trucking, agriculture, construction, heavy machinery, aviation, and technology industries with a diverse range of products and services customized to meet our customers' evolving needs. Headquartered in Lincoln, Nebraska, Sandhills' facilities include on-site printing presses and bindery lines, as well as state-of- the-art tandem data centers located in both Lincoln and Scottsdale, Arizona. International office locations in Australia, Spain, the United Kingdom, and Luxembourg are backed by decades of experience and continuous investments in the most cutting-edge technologies, making Sandhills a global leader in the respective industries it serves. FAST TRACK A unique dealer-to-dealer parts and attachments network, Fast Track was first established in 1983. Far ahead of its time, the innovative technology system (then known as the Peed Parts & Attachments Network) provided electronic messaging and information services for parts dealers in the construction and agriculture equipment industries. Today, Fast Track is the leading resource for dealers looking to buy and sell equipment parts quickly and easily. MACHINERY TRADER With an over 30-year history serving the construction industry, Machinery Trader in print and online at MachineryTrader.com is the leading resource for heavy equipment and parts. Regional weekly publications ensure that sellers gain market share, build brand awareness, and move equipment, parts, attachments, and components through unmatched industry exposure. MARKETBOOK Listings in MarketBook and online at MarketBook.com reach buyers all over the world, allowing equipment and parts dealers, manufacturers, machinery rebuilders, and service providers to reach a well-established international readership. For the European market, publications are segmented by industry, so sellers can effectively target the construction industry both in print and online. With a proven track record for bringing sellers high-quality leads that generate results, MarketBook is the leading international resource for buyers and sellers of construction equipment, parts, and services. Connecting Buyers & Sellers THROUGH A FULL-SERVICE APPROACH A One-Stop Shop RESOURCES FOR EVERY ASPECT OF YOUR BUSINESS Whether your aim is to organize internal operations, scale your business model, integrate multiple locations, streamline daily workflow, or simply reach more customers, Sandhills' straightforward, no-nonsense soware solutions are designed to get you there. Our products and services can be adopted independently or comprehensively. e end result is better efficiency, more leads, and increased revenue. HOSTED SERVICES • Fast Track—A global parts and attachments dealer network • Custom designed and hosted websites • Microso CRM—Customer and inventory management soware • Microso Exchange email SALES & MARKET EXPOSURE • International exposure in print and online • Advertise parts and attachments across an exclusive dealer network • Locate available parts from qualified dealers • Track costs and sales • Link print ads to online info for higher-quality leads • Organizational tools to help your sales team stay on track • Customizable aging inventory alerts • Track return on investment through quantitative metrics INTERNAL BUSINESS OPERATIONS • Single point of data entry across multiple marketing platforms • Customizable access rights on a secure soware interface • Workflow management tools to improve internal efficiencies • Complimentary tech support "In our business, speed is of the utmost importance. We've tried many different tools and programs over the years, however the most effective tool we've found is the same one we've been using for over 30 years. Fast Track is the superior resource for locating and selling parts, with connections to the inventories of both large and small parts distributors. The return on investment has been phenomenal: In fact, one of the salespeople we dedicated to monitor Fast Track has become the company's highest producing salesperson out of our sales staff of 14 people." –CRAIG KLAUSEN MARKETING MANAGER H&R CONSTRUCTION PARTS "What used to take days and lots of phone calls is now done in a matter of minutes. We couldn't do anywhere near the business we do if we didn't have the technology and the systems that Sandhills has put into place for us." –BRIAN WILKINSON OF ART'S USED PARTS SMITHS GROVE, KENTUCKY I DA U N I V E R S A L S e p te m b e r - O c to b e r 2 0 1 5 16 I DA U N I V E R S A L S e p te m b e r - O c to b e r 2 0 1 5 17 Independent Cons nst str tru ru ruc uct cti tion Machinery Rebuilders, Parts Suppliers, Manufacturers & Service Providers for the Heavy Construction Industry A PUBLICATION OF WORLDWIDE INDEPENDENT DISTRIBUTORS ASSOCIATION Independent Construction Machinery Rebuilders, Parts Suppliers, Manufacturers & Service Providers for the Heavy Construction Industry A PUBLICATION OF WORLDWIDE INDEPENDENT DISTRIBUTORS ASSOCIATION VOLUME 35, ISSUE 6 NOVEMBER-DECEMBER 2015 See story on page 12 GRAPHIC FILE FORMATS CMYK Color = 300 dpi. TIFs, PDFs (as indicated below). No JPEGs please. PDFs: Set to the following requirements: Adobe Acrobat Distiller version 4.0 or higher. Resolution at 300 dpi. Press Quality. Compress text and line art. Embed all fonts. Our printer uses only CMYK colors. Avoid using Pantone colors. Use the CMYK mix for any Pantone color. Publicity! It's critical to the livelihood of your company. This is one of the more prevalent benefi ts of association membership. In a sense, the publicity your company can receive through an association can be as benefi cial as a $15,000 brochure. Isn't publicity what manufacturers, dealers and distributors want for their organization? It's why logos and company names are plastered on vehicles, parts, and packaging etc. The challenge lies in reaching new markets, some you may never even have considered. This is where the benefi ts of aligning with IDA become evident. IDA has the ability to promote you and your company to the right people. Why not take the opportunity to get free publicity? You can submit articles, pictures, news releases and even see your com- pany on the cover of the magazine with a two-page article inside....FREE. Send your submissions to info@idaparts.org.

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