2015 CO M PA N Y D R I V E R S CO N N E C T I V I T Y R E P O RT 31
Technical how-to 50.5%
Custom trucks 46.8%
Drive tests and other
equipment info 41.4%
Interviews with trucking experts 31.7%
Business how-to 26.9%
Interviews with drivers 26.9%
I don't look at trucking
related videos 19.9%
Entertainers and other celebrities 13.4%
What type of trucking-related videos do you like? (check all that apply)
60%
40%
20%
0
50.5%
46.8%
41.4%
31.7%
26.9%
26.9%
13.4%
19.9%
When do you access social
media most often?
6.6%
52.3%
3.2%
1.6%
2.7%
2.7%
6.6%
24.3%
No particular time 52.3%
Evening 24.3%
Early morning 6.6%
Late afternoon 6.6%
Mid-morning 3.2%
Mid-afternoon 2.7%
Late at night 2.7%
Midday 1.6%
