www.cheersonline.com
41
May 2016 •
www.cheersonline.com
41
May 2016 •
SPIKED ROOT BEER STARTS A CATEGORY SURGE
G
iven the interest in specialty craft beers and more-serious cocktails
in recent years, few would have predicted that the hard soda
category would have taken off. But in less than a year, alcoholic
soda has surged, with new releases hitting the market every week.
Why all the love for spiked sodas? Like retro beer brands, classic
cocktails and vintage spirits, hard soda taps into consumers' penchant
for nostalgia, plus the fl avors appeal to the Millennials' love of sweets.
And they feel new, different and fresh in a crowded marketplace.
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
By Kyle Swartz
PHOTO
CREDIT:
©ISTOCK.COM/JSHAWPHOTO