R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M 6
HOW A DEALER INCREASED USED TRUCK SALES
What were the results?
Advertising in the Portland OR area had proved difficult in the past. Despite this,
Randall-Reilly was able to help TEC Equipment increase their used truck sales in that
area. The campaign was not only a success but allowed TEC Equipment to build
credibility in the used truck sale industry.
Measured Analytics
Lead Ad Results Search Campaign
Results
Impressions 47,560 1,552
Clicks 1,140 1,304
Click Through Rate 2.40% 3.09%
Calls 9 12
Forms 44 6
Total Leads 53 18
Cost Per Lead $15 $94
