Cheers June 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 2 of 43 3 June 2016 • CONTENTS June 2016 • Vol. 27 No. 4 On The Cover : The Rum Runner at Cane Rhum Bar in Charleston, SC Photo courtesy of Cane Rhum Bar 26 22 30 22 features 14 3 June 2016 • 18 Fridays Gets a Refresh How casual dining chain TGI Fridays aims to update and improve the customer experience By Kyle Swartz 22 Bowled Over Large-format cocktails and punches are making a big impression on guests By Kelly Magyarics 26 In the Pink Why rosé wine is not just for women—or just for summertime By Jack Robertiello 30 Seeing the Light Today's light beers offer high quality and bolder fl avor By Erika Bolden 14 Born to Rum Sophisticated cocktails, eye-catching presentations and top-shelf expressions are raising rum's profi le in bars and restaurants By Thomas Henry Strenk COVER STORY

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