Cheers

Cheers June 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 13 June 2016 • 13 June 2016 • DRINK CULTURE Originally created to aid digestion, Zucca Rabarbaro dates to 1845. It is created from Chinese rhubarb and natural herbs. The delicate fl avor has a bittersweet taste, the company says. The signature cocktails highlighting this ingredient are twists on the Negroni or Spritz. Zucca Rabarbaro has been produced in limited quantity and will be available for a cost of $30 per 750-ml. bottle. The amaro will soon be available at select bars and restaurants. Bully Boy Distillers Estate Gin starts with a blend of neutral apple and grain, which is made in-house by distilling Stormalong cider from Massachusetts. To complement the apple base, Bully Boy uses wild juniperus virginiana and McIntosh apples, both sourced from the Bully Boy cofounders' family farm in Sherborn, MA, alongside coriander and lemon as the main botanical charge. Priced at $29.99 for a 750-ml. bottle, Bully Boy Estate Gin is 47% ABV. Lila Wines canned wines come in Provence rosé, Marlborough sauvignon blanc and Italian pinot grigio. Lila Wines are naturally gluten free, low in calories and carbs, and contain no added sugar. The aluminum cans are recyclable, and coated with a custom lining de- veloped specifi cally to maintain the quality and unique characteristics of each varietal. Available in four-packs of 8.4-oz. cans with a SRP of $12.99. Olmeca Altos has launched its Añejo tequila, aged for 18 months in oak barrels. It has woody notes and vanilla and chocolate fl avors, the company says, enhanced by the sweet, cooked agave taste and notes of dried fruit and almonds. Añejo is created 7,000 feet above sea level in the volcanic red earth in the highlands of Los Altos, Jalisco. It retails for $34.99 for a 750-ml. bottle. 2016 GROWTH BRANDS AWARDS Viva Las Vegas! Cheers, Beverage Dynamics and Stateways magazines celebrated the 2016 Growth Brand Award winners on April 20 during the Wine & Spirits Wholesalers of America (WSWA) annual conference. The Growth Brands recognize brands that increased sales in 2015, and include companies from industry titans such as Crown Royal Canadian whisky to newer brands like Chloe wines from The Wine Group. Here are some of the winners with their awards.

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