CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | July 2016
DEPARTMENTS COLUMNS
6
AT THE HELM
Where your buyers live
By Jonathan Sweet
16
SALES & MARKETING
The educational spectrum of a boat buyer
By Matt Selhorst
8
INDUSTRY NEWS
• Industry takes its issues to Capitol Hill
• Correct Craft acquires SeaArk Boats
• Brunswick names new presidents for
Boston Whaler, Harris, Cypress Cay
+More top stories
18
Q&A
Mark Schwabero, CEO, Brunswick Corp.
By Jonathan Sweet
42
TOP 100 SPOTLIGHT
Lake Union Sea Ray: Separate marketing
budgets create fl exibility
By Brianna Liestman
INTELLIGENCE YOU CAN PROFIT FROM
J U L Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0
ALSO IN THIS ISSUE:
Q&A with
BRUNSWICK'S
MARK
SCHWABERO
MARKET
TRENDS:
FRESHWATER
FISHING
PRODUCT
GUIDE:
SOFTWARE
The evolution of boat design
INTELLIGENCE YOU CAN PROFIT FROM
ALSO IN THIS ISSUE:
with
BRUNSWICK'S
SCHWABERO
MARKET
TRENDS:
FRESHWATER
FISHING
PRODUCT
GUIDE:
SOFTWARE
The evolution of boat design The evolution of boat design
The July issue of
Boating Industry is
also available in
digital format at
boatingindustry.com/digital-archives.
ONLINE
BoatingIndustry.com
BOATING
INDUSTRY
CAREER CENTER
In partnership with
several industry trade
associations, Boating
Industry has launched
a new career center
where you can post
jobs, look for op-
portunities or fi nd the
perfect candidate for
your opening.
BEST IDEAS
WHITE PAPER
We've gathered some
of the best ideas from
dealers across the
country, from market-
ing to service to
management.
LIESTMAN:
IT DOESN'T TAKE
MUCH TO PLEASE
YOUR EMPLOYEES
In a recent blog post, managing editor Brianna
Liestman wrote about how little things can make
a big difference with your employees:
"Making your employees feel valued is key
for anyone looking to hire and retain good people.
And thankfully, it doesn't take much to do so.
"What sometimes gets lost in the conversation
about employee satisfaction is that it's about creat-
ing relationships. It's being human and empathiz-
ing with others. And in any relationship, the little
things are what tend to have the most impact."
Read more at BoatingIndustry.com/blogs
CAREER CENTER
Careers.BoatingIndustry.com
BEST IDEAS WHITE PAPER
BoatingIndustry.com/e-white-papers
BLOG
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