5. Make it visual.
Most people are visual learners, so
using a visual aid can increase recall of
your message much more vividly.
For those features or capabilities you
really want to highlight, consider using some type of visual
aid—a whiteboard, a tablet, a flipchart. Have something that
will shine a light on your product's impact or value.
More isn't always better in sales. Keep that in mind. Show
just enough features to intrigue your prospect and make your
point—without drowning them with a firehose of information.
TI-5D TITAN DRILLING UNITS
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For more information call: 918 - 266 -7301,
or visit taylorindustries.net
MEETS CALIFORNIA ANNUAL PURPLE PERMIT REQUIREMENTS
Use Contracts Created for You
Make sure you use contracts created
specifically for contractors drilling wells
and installing pump systems. Documents
created and reviewed by National
Ground Water Association's legal coun-
sel, members, and staff provide details
on all of the necessary parts of a contract
and have sample contracts with blank
spaces so you can fill in your own infor-
mation. They are free to NGWA members
and can be downloaded in NGWA's On-
line Bookstore. Go to www.NGWA.org
today.
WWJ July 2016 67
Twitter @WaterWellJournl
R
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096 2 .
ORE,
ALER!
USH +
WELL
Jr. Blvd. • Lubbock, TX 79404
747.2096 • coteychemical.com
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FOR CHOICE
WEAPONS R
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806 7
U
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7
4410 MLK
806.7
Julie Hansen is a professional sales trainer, speaker, and author. She
authored the book ACT Like a Sales Pro in 2011 and has been featured in
Selling Power, Entrepreneur, and Sales and Service Excellence magazines.
She can be reached at julie@actingforsales.com and www.actingfor
sales.com.
WWJ
