STiR coffee and tea magazine

Volume 5, Number 3

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STiR tea & coffee industry international 43 Equipment makers Teepack Spezialmaschinen GmbH & Co. – Meerbusch, Germany Contact: Dr. Bettina Nolte-Ernsting OPTIMA consumer GmbH – 74523 Schwaebisch Hall, Germany Packaging Solutions, Filling and Closing Machines OPTIMA CFL series Contact: Katrin Eichele, Marketing Director OPTIMA Machinery Corporation – Green Bay, Wisconsin Contact: Peter Delain – Sales Director Fuso International – Tokyo, Japan Contact: Korchiro Goto MAI SA SA– Mar del Plata, Argentina Solis 8250 PO Box 556 B7608FLR Mar del Plata, Argentina Contact: Ms. Laura Maria Tea Equipment Manufacturers Manufacturers of fill and pack equipment are located around the world, many with satellite offices to minimize logistics and still provide service, tea buyers choose equipment vendors based on company mission, industry segment, blending and filling capability, consistency, and quality of outcome. HST Maschinenbau, division of KRONES Group – Germany Gewerbestrasse 19 23942 Dassow Germany Contact: Holger Keiselwalter Flexicon Corporation 2400 Emrick Blvd. Bethlehem, PA 18020-8006 Contact: IMA Group Tea & Herbs Division – Italy Via Emilia, 428-442 Bologna, Italy ACMA S.p.a. – Italy Tecnomeccanica (Tea & Coffee Division) Via C. Colombo, 1 40131 Bologna , Italy Mixing flights of the rotary batch mixer produce a tumble-turn-cut-fold mixing action that yields 100% batch uniformity in less than three minutes gy efficiency along with flexibility and size adjustments achieved with a flip of the switch or via software. Tied in knots Knot forming in most channels has taken the place of stables and glue. At Teepack, the "air knotting system" consists of two forming halves with locating channels to form the desired knot. "Excellence for the custom- er is the most important aspect for Teepack," said Dr. Bettina Nolte-Ernsting, marketing director. "That is why all our little gears and wheels interlink to provide the highest technical quality, never compromising ser- vice, and pioneering support," she said. To that end, Teepack developed the Perfecta Flowpack, combing the established Perfecta Tag ma- chine with an integrated Flowpack unit. This all-in- one solution is designed for efficient filling, packaging, and flow-wrapping of high-quality double chamber teabags. Trends OPTIMA USA, based in Green Bay, Wis., was estab- lished to service US accounts for OPTIMA packaging group GmbH which is headquartered in Schwaebisch Hall, Germany. It is one of 13 overseas offices oper- ated by the company which designs and builds pack- aging equipment. Sales director Peter Delain, offers insight on single-serve options, one of the fastest growing pack and fill segments. "Tea has been avail- able in single use formats for many years. Tea com- panies are also looking for opportunities to differenti- ate themselves and to take advantage of the current trends in the industry," said Delain. "Capsules have become the industry standard for single-serve cof- fee and espresso. All popular formats such as K-Cup and Nespresso have tea offerings from the leading tea companies," he said. The premiumization trend of coffee and brewed beverages is also impacting tea, according to Delain. "In Europe, Nestle launched Special.T. Unilever launched the T.0 brewing platform. Their use of clear capsules is a means to show the premium products such as whole leaves and spices. Tea drinkers are used to rituals associated to brewing their favorite teas. Incorporating this is a challenge with the convenience of single-serve platforms," he explained. QTrade relies on a fill and pack lines with a FUSO teabag forming machine. With the growing demand for specialty teas, Jayakumar prefers pyramid teabags for the longer leaf teas and large inclusions such as herbs and flowers. FUSO offers versatility and different sizes to meet increased demand for specialty teas in a competitive market where buyers seek va- riety in their blends. In the "healthy for you" beverage segment, tea stands out from the pack of other specialty beverage products touting health benefits. This has led restaurant operators to boost sales by developing signature teas. No longer dependent on flavored syrups for producing tea options, chefs and culinary directors are offering styles such as oolong and green teas that are blended with herbs and pureed fruit. Great taste is still the most important factor for people ordering tea at US restaurants, according to market research firm Packaged Facts, but convenience, price, temperature and time of day are also influential. As demand rises and consumers experiment with new flavors and taste the domestic tea blending industry is well prepared to help retailers "trade up" to meet more exotic — and more expensive preferences.

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