2016 E Q U I P M E N T WO R L D M E D I A K I T
3
Equipment World delves into the machine innovations, tools
and ideas contractors need to build stronger businesses. We
engage our audience with a variety of different platforms,
including print, website, newsletters and social media.
Launched in 1989, Equipment World is the primary media resource for
decision makers and business leaders in the construction industry.
Our unique approach to data-driven journalism allows us to provide
readers with real-world, objective analyses of equipment and industry
issues. We give the insight contractors need to make solid business
decisions.
To reach our audience, we have developed a wide network of channels
that are critically important to our audience. Through the print
magazine, equipmentworld.com, an active social media presence,
daily and weekly newsletters, and industry networking and business
events, we are enabled to meet the diverse and demanding needs of
contractors both online and off.
WHERE WE ENGAGE
W H AT'S YO U R TO P R E S O U R C E F O R
I N D U S T RY N E W S?*
745,000+
TOTAL
POTENTIAL
REACH
IT'S BEEN A REALLY GOOD YEAR
Other
Trade Shows
Dealer sales
people
49.3%
13.1%
13.6%
.5%
3.6%
9.0%
10.9%
*Equipment World Connectivity Study
Printed magazines
Websites
Email newsletters
Industry contacts
(grapevine)
