®
Always Enjoy Responsibly.
StellaArtois.com
© 2016 Anheuser-Busch InBev S.A., Stella Artois® Beer,
Imported by Import Brands Alliance, St. Louis, MO
SOPHISTICATION SELLS
Sources
*IRI MULC 2015
** Ipsos Shopper Poll Q2 2015
***Guestmetrics 2015, 13 Weeks ending Dec 27, 2015
Imports are key to on-premise success.
Stella pairs seamlessly with menu
items such as cheeses, salads, seafood
dishes, and desserts.
• 23% of those ordering Stella did so because
of its ability to pair well with their meal.**
• Dollar sales on Imports have grown by nearly 30%
in the last 3 years.*
• When Imports are ordered, the average total check size is
20% higher than when other beer segments are ordered.**