Cheers July/August 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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® Always Enjoy Responsibly. © 2016 Anheuser-Busch InBev S.A., Stella Artois® Beer, Imported by Import Brands Alliance, St. Louis, MO SOPHISTICATION SELLS Sources *IRI MULC 2015 ** Ipsos Shopper Poll Q2 2015 ***Guestmetrics 2015, 13 Weeks ending Dec 27, 2015 Imports are key to on-premise success. Stella pairs seamlessly with menu items such as cheeses, salads, seafood dishes, and desserts. • 23% of those ordering Stella did so because of its ability to pair well with their meal.** • Dollar sales on Imports have grown by nearly 30% in the last 3 years.* • When Imports are ordered, the average total check size is 20% higher than when other beer segments are ordered.**

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