Cheers

Cheers July/August 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 3 July/August 2016 • CONTENTS July/August 2016 • Vol. 27 No. 5 On The Cover : Mixologist Brian Van Flandern in front of the Seabourn Quest Photography by: Seabourn/William Hereford 24 14 28 14 features 20 3 July/August 2016 • 14 Gin's New Wave Contemporary styles and superpremium expressions are driving sales of the spirit; here's how bars and restaurants are marketing and mixing with gin today By Thomas Henry Strenk 24 Developing Seasonal Drink Menus More operators are changing up their beverage programs with the calendar; we look at why and how they're doing it By Jack Robertiello 28 Riesling, Redefi ned Why operators and guests are embracing the many styles of this classic, aromatic and food-friendly white-wine varietal By Kelly Magyarics 20 Seabourn Sets Sail With New Beverage Program How Brian Van Flandern has revamped the cocktails on the luxury cruise line's fl eet By Kyle Swartz COVER STORY

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