Beverage Dynamics

Beverage Dynamics July-August 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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34 Beverage Dynamics • July/August 2016 www.beveragedynamics.com T he Ready-to-Drink (RTD) product segment has seen signifi cant growth each year with new entrants and innovation, due greatly to a new wave of consumers seeking convenient alternatives to fi t their active lifestyles. As a result, the quality of RTD products is increasing and more companies, including small-batch distilleries, are creating premium, natural products and moving away from the overly sweet offerings of the past. BY MAURA KELLER READY WAITING READY &

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