Stateways

StateWays-July/August 2016

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | www.stateways.com | July/August 2016 17 that as a threat," said EVP of Business Intelligence and Business Development at Sidney Frank, Steve Bellini. "As we continue to share information about the three-tier system, understanding will become more prevalent." He also stressed the need to continu- ally build support from consumers, poli- ticians and regulators and not lose sight of past mistakes. "As an industry we weren't fi ned; we were put out of business during Prohibi- tion," Bellini said. "You don't forget some- thing like that." Edrington President & CEO Paul Ross extolled the benefi ts of the three- tier system, compared to those found in Europe. "There's a higher level of innovation in the U.S. because of access to the mar- ketplace," he said. "The consumer has more choice and that's led to a develop- ment of new products and an emphasis on premiumization." In terms of the craft distilling indus- try, Ross doesn't see it as a threat to larger companies. "We give advice to small distillers for free," he said. "A rising tide lifts all boats – as long as they follow all the same rules and regulations that the rest of the in- dustry does. It's important to help those smaller manufacturers." • Hundreds of control state officials and indus- try members gathered for the 79th annual NABCA Conference. Steve Larson (above, standing) served as host for the event. At its conclusion, he passed the chairmanship to Stephanie O'Brien (above, seated on right). PHOTOS COURTESY OF ALLPOINTSIMAGES.COM

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