Marine Dealer Conference & Expo

MDCE 2016 • 21 TUESDAY, DEC. 6 4:45 - 6 P.M. ADVANCED Forecasting Service Net Profit The ability to forecast your net profit potential and execute a plan to attain it are critical skills you need to meet the changing demands of your market. In this session, service department veteran Ed Alosi will demonstrate a simple way to forecast your net profit from an activity many of you already do every day. In this session, learn four disciplines that allow you to identify your net profit goal, create a plan with your service team and learn how to execute that plan every time. By Ed Alosi, Advance Consulting & Training WALK AWAY WITH: A tool you can use to forecast net profit, set your net profit goal, identify what you need to do to attain it, and create an execut- able plan to consistently hit it. WEDNESDAY, DEC. 7 8 - 9:15 A.M. INTERMEDIATE Service Scheduling & Parts: How to Create Harmony Much like an orchestra uses a sheet of music to bring together instruments in a harmonious sound, a service department uses its scheduling system to ensure it has the proper parts in stock when each boat arrives at the shop. When done correctly, the right approach improves dealership pro- ductivity, profitability and customer satisfaction. In this session, learn how to boost the results of your service and parts departments through better scheduling, while simultaneously creating harmony between departments and between your dealership and the customers you service. By Robert Grant, CDK Global Recreation WALK AWAY WITH: Dealership best practices for service scheduling and parts inventory management. 3:45 - 5 P.M. ADVANCED Service CSI & Upselling: Not An Either/Or Proposition Despite what you may have been taught, a service department's CSI and profitability are not an either/or proposition. In fact, when done right, they go hand-in-hand. The employees behind the service and parts counters – with their unparalleled access to your customers – are responsible for building long-term customer loyalty and dealership profitability with each interaction. During this session, gain insights into the strategies that top service and parts advisors use to improve both metrics at the same time. Learn the key elements within an advisor's control that can keep the customer loving your dealership with each service and parts experience. By Valerie Ziebron, VRZ Consulting WALK AWAY WITH: The six truths to building CSI and service department sales, effective training tools to help your front line staff and an advisor performance review template. THURSDAY, DEC. 8 10 - 10:45 A.M. ALL SKILL LEVELS Dealer Case Study Featured in each of the MDCE Educational Tracks, these sessions show- case a dealer sharing in-depth insights into a best practice that delivered significant results in their business. Follow the journey they took in adopt- ing the strategy and gain insights into how you can customize it for your company. Speaker and topic to be announced 12:30 - 1:45 P.M. INTERMEDIATE Create a Parts & Accessories Superstar In the marine industry, a dealership's approach to parts and accessories differentiates them from the competition. Some dealers find great success with this department, using it to boost profits and strengthen their cus- tomer relationships, while others treat it as a necessary evil. If you want to set your dealership apart, and build an additional revenue stream, you need a Parts & Accessories Superstar to lead this area of your business. During this session, learn to identify the key methods for preparing a team member to succeed in this role, including strategies for retaining parts and accessories employees and providing opportunities for their advancement. By Robert Grant, CDK Global Recreation WALK AWAY WITH: An onboarding outline you can use as you hire new employ- ees, including training programs you can adopt to set expectations. SERVICE PLUS TRACK "THIS WAS MY FIRST TIME AT THE EVENT, AND I FOUND IT AN EXCELLENT PLACE FOR NETWORKING AND EDUCATION." – SARA HARP-SMITH, TRACKER MARINE GROUP SPONSORED BY

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