R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M/R E C R U I T I N G 3
FINDING DRIVERS IN INDIANAPOLIS
How Hirschbach's Needs Were Met
1
Geo-targeted Channels
Because Hirschbach was looking for drivers in a very specific
geographic area, channels that could easily filter out drivers outside
of the Indianapolis area needed to be used. In an attempt to increase
chances of finding the right drivers, several channels with geo-
targeting capabilities were utilized.
Search Engine Marketing
We targeted drivers searching for jobs on Google's search engine with Hirschbach's
ads. By geo-targeting our efforts, we were able to single out drivers performing
searches in the Indianapolis area.
