Issue link: http://read.dmtmag.com/i/72324
Keeping up With: Elysée Scientifi c Cosmetics Th eir approach: Th e packaging isn't fl ashy, but according to Lin- da Marshall, president and owner of Elysée Scientifi c Cosmetics, there's a good reason for that. "I don't want to sell a bottle. I want to sell results," she explains. As a board member on several indus- try trade associations, Marshall is able to keep up with the latest technology, poising Elysée—which makes anti-aging products, facial care treatments, makeup and more—to produce some of most innovative products around. Th e backstory: Founded in 1923 in Europe, Elysée began with a hand cream. Since then the company has grown to include a com- prehensive line of products. After taking the helm of Elysée in the 1970s, Marshall moved the company's headquarters to Verona. Quantity matters: While olive oil, wine extract and even gold have become buzz ingredients, Elysée has been using them for years. Marshall notes the idea isn't to just include the ingredient, but en- sure there's a high enough quantity so that users see a difference. Th eir latest: Based on new research that claims HEV light, a type of sunlight in the near-UV range, may cause as much damage to skin as the long-range UV rays we focus on today, Elysée recently re- leased "YouthSpan Enviro-Shield Tinted Veil," which promises to not only act as an HEV shield, but a tinting moisturizer as well. For more, visit elyseecosmetics.com. June 2012 bravamagazine.com 19