Cheers-Sept 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 6 of 40 7 September 2016 • NEARLY HALF OF OUR PATRONS CHOOSE A DRINK IN THE MOMENT. CAPTURE THEM WITH YOUR MESSAGE. REACHING 37M+ MONTHLY UNIQUES. #1 DOOH PLATFORM RANKED BY NIELSEN. Visit to Discover More Partner with us at TTMedia_AD_Cheers.indd 1 8/29/16 1:57 PM DRINK CULTURE THE DAIQUIRI MAKES A COMEBACK A sure sign that the interest in classic cocktails continues, The Daiquiri has appeared on the 2015 list of top-10 most popular mixed drinks. The cocktail, traditionally a mix of white rum, citrus juice and simple syrup, hasn't been on the overall top mixed drinks list in well over a decade. It knocked the Vodka Tonic off the list for 2015. The rest of the most popular cocktails haven't changed much from 2014, according to data from the Cheers On-premise Barometer Handbook. The Margarita is on top once again, Jack Daniel's & Coke had narrowly knocked it out of the number-one position in 2014. The Vodka & Cranberry retails its number eight position, but its share has been creeping up slightly in recent years. For more information about the Cheers On-premise Barometer Handbook and other beverage alcohol industry data available, visit and MOST POPULAR MIXED DRINKS OVERALL Drink % Share Margarita 11.1% Jack Daniel's & Coke 9.9% Rum & Coke 9.8% Martini 9.6% Long Island Ice Tea 8.0% Mojito 5.4% Cosmopolitan 4.4% Vodka & Cranberry 4 .4% Daiquiri 3.8% Gin & Tonic 3.6% Florida Georgia Line Duo Launches Old Camp Peach Pecan Whiskey Brian Kelley and Tyler Hubbard of the band Florida Georgia Line are making more than country music these days: The duo has just unveiled Old Camp Peach Pecan Whiskey. Inspired by the band's Southern roots, the product is blended using American whiskey aged for a minimum of two years in white American oak barrels with a No. 3 char and infused with Southern peach and pecan fl avors. Why a whiskey? The band says its "camp," the crew of longtime musicians, managers, technicians and friends that travel with Florida Georgia Line on tour from city to city, ultimately led to the creation of Old Camp Peach Pecan Whiskey. Ever since its fi rst shows, the band has had a ritual of toasting and celebrating with its camp before taking the stage. Old Camp Peach Pecan Whiskey was formally intro- duced on Aug. 3 during a Florida Georgia Line concert in Holmdel, NJ, to an audience of 17,000 fans. The 70-proof (35% ABV) whisky is now available at select retailers nationwide with a suggested retail price of $19.99 for a 750-ml. bottle. Tyler Hubbard, left, and Brian Kelley of the country music band Florida Georgia Line in early August introduced their Old Camp Peach Pecan Whiskey.

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