Vineyard & Winery Management

JULY - AUGUST 2012 VOL.38 NO.4 WWW.VWM-ONLINE.COM FEATURES JULY - AUGUST 2012 WWW.VWM-ONLINE.COM NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION Hester Creek Rising 42 Cover Story: Hester Creek Rising Annual Suppliers Guide Smart Labels Vineyard Suitability Model An Okanagan Valley winery makes a dramatic comeback. By John Schreiner VINEYARD & WINERY ON THE COVER: Hester Creek Winery was rescued from bankruptcy in 2004, when Curt Garland bought the Okanagan Valley, B.C., winery at auc- tion. Today, the business is thriving. Photo: Lionel Trudel, www.trudelphoto.com 48 Vineyard Suitability Model Assists with Planting Decisions New tool identifies and assesses vineyard sites. By Ted Rieger 54 Minimizing Bird Damage Protection begins with behavioral insight. By Gregory A. Giusti 60 Selecting Saccharomyces How industry pros choose the ideal wine yeast. By Kerry Kirkham 66 Q&A: Rob Davis Vineyard & Winery Manage- ment (ISSN 1047-4951) is published bimonthly by Vine- yard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized duplication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Post- master: Please send Form 3579 to Vineyard & Winery Manage- ment, Box 14459, Santa Rosa, CA 95402-6459. The wine ring is a copyrighted device of Vineyard & Winery Management. Maintaining balance at Jordan Vineyards & Winery. By Dan Berger MANAGEMENT 71 Annual Suppliers Guide Connect with the wine industry's top suppliers and services. 90 New Winery Wastewater Systems Have Smaller Footprints Lyve systems offer cost and environmental benefits for wineries. By Ted Rieger 96 Smart Labels Wine labels work overtime on brand protection. By Deborah Parker Wong 104 Wrangling Winery Volunteers Vintners put helping hands to work at crush time and beyond. By Cynthia Rosi Smart labels foil would-be brand thieves. page 96 After 38 harvests at Jordan, Rob Davis still lives a balanced life. page 66 Fruit damage is for the birds. page 54 4 VINEYARD & WINERY MANAGEMENT JULY - AUG 2012 WWW.VWM-ONLINE.COM

• Cover
• Cover Story: Hester Creek Rising - An Okanagan Valley winery makes a dramatic comeback.
• Vineyard Suitability Model Assists with Planting Decisions - New tool identifies and assesses vineyard sites.
• Minimizing Bird Damage: Protection begins with behavioral insight.
• Selecting Saccharomyces: How industry pros choose the ideal wine yeast.
• Q & A: Rob Davis - Maintaining balance at Jordan Vineyards & Winery.
• Annual Suppliers Guide: Connect with the wine industrys top suppliers and services.
• New Winery Wastewater Systems Have Smaller Footprints: Lyve systems offer cost and enviromental benefits for wineries.
• Smart Labels: Wine labels work overtime on brand protection.
• Wrangling Winery Volunteers: Vintners put helping hands to work at crush time and beyond.
• Scene at: The U.S. National Wine Competition - Cream sherry takes the top prize in the inaugural judging.
• News in Focus: A closer look at the industrys top news headlines.
• Uncorking PR: Talk in the Tasting Room - Spokesperson training isnt limited to winery principals.
• Wine Wise Marketing: The Right Stuff - Massage your messages to maximize marketing.
• Market Watch: Restaurant Lists Gone Rogue - Trendy, hot accounts are cool to mainstream wines.
• East Coast Watch: High-Spirited Vinters - Mountain- grown grapes hold promise in the East.
• Soil & Cellar: Fundamentals of Foliar Fertilizers - Sprays can deliver quick, effective nutrients to hungry vines.
• End Post: White House Cloak and Dagger - We want full disclosure for wines served at state dinners.
• Editors Desk
• Spotlight
• Calendar
• Advertisers Index