Vineyard & Winery Management

MANAGEMENT CEO/Publisher, Robert Merletti EDITORIAL Tina Caputo, Editor-in-Chief Linda Murphy, Columns Editor COLUMNISTS Paul Wagner, Public Relations Elizabeth Slater, Marketing Tim Teichgraeber, Retail/Restaurant Remi Cohen, Viticulture/Winemaking Gary Werner, Northwest Correspondent Marguerite Thomas, Eastern Correspondent Tyler Colman, End Post CONTRIBUTING WRITERS Ted Rieger, Senior Feature Editor; Jennifer Strailey, Spotlight Editor; Laura Ness, Jeff Siegel, Patricia Howe, David Falchek, Deborah Parker Wong PRODUCTION Chris Sittner, Design & Production Manager Printer Publication Printers Corp., Denver, CO SALES Ethan Simon, West Coast Sales, (707) 577-7700 x 110, esimon@vwm-online.com Chet Stevens, Eastern Sales (707) 577-7700 x 116, cstevens@vwm-online.com ADMINISTRATION & MARKETING Suzanne Webb, Marketing Executive Leda Wagner, Circulation Manager Kathleen Kelly, Advertising/Project Manager TRADE SHOWS, SEMINARS & WINE COMPETITIONS Miki Hodge, Wineries Unlimited Conference Director Rozanna Benz, Midwest Grape & Wine Conference Director Bill Traverso, Director of Wine Competitions Linda Murphy, International Eastern Wine Competition Chairman Giovanni Balistreri, NextGen Wine Competition Chairman Debra Del Fiorentino, International Women's Wine Competition Chairman Gerald D. Boyd, U.S. National Wine Competition Chairman CORPORATE OFFICE P.O. Box 14459, Santa Rosa, CA 95402-6459 Phone: (707) 577-7700, (800) 535-5670 Fax: (707) 577-7705 Website: www.vwm-online.com Feedback: feedback@vwm-online.com Reprints: reprints@vwm-online.com SUBSCRIPTION RATES U.S. rates: 1 year, $37; 2 years $67; 3 years $97 Add $10 for Canada and Mexico, $20 all other countries (add $50 for air mail) To subscribe, call (800) 535-5670, e-mail subscriptions@vwm-online.com or visit www.vwm-online.com/magazine. FOUNDERS AND PUBLISHERS EMERITUS J. William Moffett & Hope Merletti 8 VINEYARD & WINERY MANAGEMENT JULY - AUG 2012 WWW.VWM-ONLINE.COM

• Cover
• Cover Story: Hester Creek Rising - An Okanagan Valley winery makes a dramatic comeback.
• Vineyard Suitability Model Assists with Planting Decisions - New tool identifies and assesses vineyard sites.
• Minimizing Bird Damage: Protection begins with behavioral insight.
• Selecting Saccharomyces: How industry pros choose the ideal wine yeast.
• Q & A: Rob Davis - Maintaining balance at Jordan Vineyards & Winery.
• Annual Suppliers Guide: Connect with the wine industrys top suppliers and services.
• New Winery Wastewater Systems Have Smaller Footprints: Lyve systems offer cost and enviromental benefits for wineries.
• Smart Labels: Wine labels work overtime on brand protection.
• Wrangling Winery Volunteers: Vintners put helping hands to work at crush time and beyond.
• Scene at: The U.S. National Wine Competition - Cream sherry takes the top prize in the inaugural judging.
• News in Focus: A closer look at the industrys top news headlines.
• Uncorking PR: Talk in the Tasting Room - Spokesperson training isnt limited to winery principals.
• Wine Wise Marketing: The Right Stuff - Massage your messages to maximize marketing.
• Market Watch: Restaurant Lists Gone Rogue - Trendy, hot accounts are cool to mainstream wines.
• East Coast Watch: High-Spirited Vinters - Mountain- grown grapes hold promise in the East.
• Soil & Cellar: Fundamentals of Foliar Fertilizers - Sprays can deliver quick, effective nutrients to hungry vines.
• End Post: White House Cloak and Dagger - We want full disclosure for wines served at state dinners.
• Editors Desk
• Spotlight
• Calendar
• Advertisers Index