Issue link: http://read.dmtmag.com/i/72545
MANAGEMENT the field," he said. "For example, holograms are the most commonly used and least-secure images; you don't even have to fully replicate them to fool consumers." Wallace is candid in his opinion about the code-based security solu- tions being adopted by the wine industry. "All bets are off when a company places the onus on the consumer to validate their prod- uct," he said. "Codes and images can be replicated, and unless you have a database that is capable of backing them up, they become con- siderably less effective over the long term." CCL Label, a global wine-label printing company with a plant in Portland, Ore., and a new facility being built in Sonoma (scheduled to be up and running by the fall of 2012), has licensed InkSure's TagSure technology specifically to address the wine industry's growing need for a proven covert authentication technology. The company, which prints labels for winery clients including Napa Valley's Alpha Omega Win- ery, Washington state's Chateau Ste. Michelle, and Oregon's Torii Mor Winery and Ken Wright Cellars, has begun offering its clients the TagSure authentication process for their labels. "TagSure is a safe, sim- ple solution that doesn't change the aesthetics of the label," said CCL sales representative Kacie Taylor. To incorporate a secure ink fea- ture like TagSure into an existing label design, a graphic designer will usually designate a single element in the label as the target for the tagged ink or use a clear ink that is overprinted on a specific area. "For less than a penny per label, winer- ies can add a secure ink feature to their brand," Wallace noted. Because TagSure inks are a third-generation security technol- ogy that relies on materials that do not give a visible response to ultra- violet or infrared light, a large mea- sure of their security comes from the optical readers that are engi- neered to detect the tags. InkSure makes two readers: the MultiSure model that reads 10 data points in a tag's optical signature and sells for under $400; and a larg- er, handheld SignaSure spectrome- ter that matches more than 60 data points. The MultiSure reader has proved to be extremely accurate, Wallace said, so he sees the major- ity of companies using that model in the field and keeping a SignaSure reader at their headquarters as a backup measure. HIGH-SECURITY INKS Paul Weiner, brand protection manager at JDS Uniphase (JDSU), a manufacturer of optical products whose authentication group is based in Santa Rosa, Calif., said the company's security features have been highly successful in the cur- rency, transaction card and national The future of Washington State's wine industry depends on sustainable business and winemaking practices. Presenting "How To Winerywise™" Washington's guide to sustainable winery practices. Three sessions introducing wineries to Winerywise™, the online guide including check lists, self-assessments, work plans. The two-hour sessions will be held: Wednesday, July 25, Walla Walla Thursday, July 26, Prosser Tuesday, July 31, Woodinville Register at www.winerywise.org • Covers sustainable winemaking and business topics • Can help you become certified sustainable • Rigorously reviewed by sustainability experts • Topics include: - Energy efficiency - Waste management - Preferred purchasing - Water management - Staffing, safety and HR - Community outreach - Education and research - Material handling - Site development 98 VINEYARD & WINERY MANAGEMENT JULY - AUG 2012 • Calibration-free Temperature Control • Fermentation Status From Anywhere • Brix/Temp/Pump-over Tracking • Alarms via E-mail or Text • Production Software Interfaces • Cellar Temperature, Humidity & CO2 • Flexible Energy Management Tools With funding from: Washington State Department of Agriculture Specialty Crop Block Grant Program University of Washington School of Public Health Safety and Health Investment Project 707 938-1300 WWW.ACROLON.COM INNOVATION 12th ® RELIABILITY WWW.VWM-ONLINE.COM