Boating Industry

October 2016

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www.BoatingIndustry.com 14 | Boating Industry | October 2016 MARKET INTELLIGENCE 1 3 4 2 7 8 9 5 6 10 11 HOT SPOTS Sales of runabouts grow 36.99 percent Sales of runabouts from 16 to 30 feet grew 36.99 percent in the 12-month rolling period ending July 2016, according to data from Statistical Surveys. Runabout sales in Florida were especially strong for the 12-month rolling period. The Tampa-St. Petersburg-Clearwater region posted sales growth of 34.28 percent and Miami-Fort Lauderdale posted gains of 27.9 percent. The largest increase for the 12-month rolling period, also in Florida, was in Fort Myers, which grew sales by 111.11 percent. New York 54.63% Tampa-St. Petersburg-Clearwater, Fla. 34.28% Detroit 16.00% Fort Myers, Fla. 111.11% Miami-Fort Lauderdale, Fla. 27.90% Daytona Beach, Fla. 12.50% Orlando, Fla. 30.00% Seattle-Tacoma, Wash. 23.80% Charleston, S.C. 64.51% Houston 28.94% Boston 32.00% Most regions posted sales gains of over 20-30 percent in the 12-month rolling period ending July 2016. SAME-STORE SALES REPORT 13.8% 7.6% 29.7% 12.0% 4.2% PARTS DEPARTMENT 9.1% SALES NEW BOAT INVENTORY 3.6% SERVICE DEPARTMENT NET PROFIT 10.6% OVERALL USED BOAT INVENTORY August same-store sales were up 10.6 percent from the previous year. All areas were up in August, with unit sales leading the way with an increase of 9.1 percent. Parts sales were up 4.2 percent and services sales were up 3.6 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $7,738,537 through July 2015 $8,808,382 through July 2016 $3,006,472 through July 2015 $3,235,671 through July 2016 $620,898 through July 2015 $805,168 through July 2016 $357,233 through July 2015 $400,073 through July 2016 39.5% 3.9% 2.9% 10.8% 13.4% 29.6% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi-fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN 1 2 3 4 5 Daytona Beach, Fla. 6 7 8 9 10 11 SALES SCORECARD TOP-SEARCHED BOAT TYPES UNDER 35 FEET 12 MONTHS Dominion Marine Media draws data from its Boat Trader, boats.com and YachtWorld portals. In this ranking, we show the most commonly searched boat types on Boat Trader and YachtWorld between 15 and 35 feet in the 12-month period ending July 2016. For more DMM data: www.dominionmarinemedia. com/business-intelligence/published-data BOAT TRADER: BOATS <35' Rank Boat Class Page View 1 Center Consoles 10,963,323 2 Pontoon Boats 5,997,470 3 Bowrider 5,511,976 4 Saltwater Fishing 5,357,850 5 Cruisers (Power) 4,982,045 6 Ski/Wakeboard Boats 4,714,418 7 Bass Boats 4,484,337 8 Runabouts 2,873,032 9 Bay Boats 2,544,164 10 Express Cruiser 2,227,560 YACHTWORLD: BOATS <35' Rank Boat Class Page View 1 Cruisers (Sail) 3,988,186 2 Cruisers (Power) 3,619,355 3 Saltwater Fishing 3,274,589 4 Center Consoles 3,095,558 5 Express Cruiser 1,910,804 6 Racer/Cruisers (Sail) 1,754,407 7 Sports Fishing Boats 1,557,470 8 Sloop 1,244,703 9 Trawlers 1,049,095 10 Cuddy Cabin 941,747

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