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I DA U N I V E R S A L S e p te m b e r - O c to b e r 2 0 1 6 25 TRENDS AND TIDBITS Penton's EquipmentWatch, the world's leader in data, insights and workfl ow tools for the heavy equipment industry, has relaunched their SaaS platform. It includes broad equipment coverage, across construction, li /access, agricultural and commercial truck markets, for everyone involved in the equip- ment lifecycle. e new platform builds on what is already the most expansive database of historical equipment information with new insights into relative asset utiliza- tion, transparent pricing data, value and rental rate trending along with an overall improved interface. Additionally, workfl ow tools have been introduced to speed the cost recovery process between contractors and project owners, mitigate risk and improve portfolio management for the fi nance community, and easily allow for the import and export of data for use in other so ware systems. "Decisions in the equipment industry are being increasingly driven by data and intelligence. e proper use of data can be the deciding factor in winning the job or getting the most value out of an asset through its economic life," says Garrett Schemmel, vice president & market leader, Equip- mentWatch. "We're excited to see the competitive edge our platform can deliver to our thousands of customers." Notable features and capabili- ties of the new platform include: • Determine the relative utiliza- tion of an asset against millions of other assets • Visualize long term value and price trends in both the resale (dealer) and auction channels • Download data reports for groups of assets for offl ine analysis or third party so ware upload • Generate custom internal charge rates for bid estimation with up to 24 cost factors such as hours, fuel, wages, taxes, overhead and more • Track serial number-specifi c sales history • Review detailed specs for thou- sands of current and historical models EquipmentWatch.com off ers a number of platform subscriptions based on each user's needs: Equip- ment Manager, Estimator, Renter/ Seller, Finance and Insurance. ese subscriptions also off er exclusive access to the complete versions of popular reports. such as the new EquipmentWatch Market Report™ and the annual Residual Values Report. Select content is made available for free, including blogs and podcasts with the latest market informa- tion and insights. For more information and to subscribe today, visit EquipmentWatch. com. Concurrently, a Resource Library, housing Product Guides and an extensive Dictionary, were launched in support of customer success. About EQUIPMENTWATCH EquipmentWatch is the trusted source for heavy equip- ment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construc- tion research and serves more than 15,000 professional, high- volume users of construction and li -truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment. For nearly 50 years, Equip- mentWatch has served contrac- tors, equipment manufacturers, dealers, rental companies, lenders and insurers, and government agencies involved in heavy civil construction. About Penton Penton is an innovative information services company that empowers 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workfl ow tools; engage through dynamic events, educa- tion and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow. Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit www.penton. com or follow us on Twitter @ PentonNow. ● Contact: Bill Elverman PKA Marketing 262.757.5803 bill@pkamar.com www.prnewswire.com 8/16 Trends continued on page 27 Penton Launches New EquipmentWatch.com; Simplifi es and Expands the Heavy Equipment Industry's Most Powerful and Trusted Online So ware Solution New SaaS platform provides increased effi ciency, improved usability and deeper insights for key decision makers.