Cheers July/August 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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MARKETING MATTERS By Patrick Henry Hilton serves summer drinks such as the Ping Pong Punch (in the short glass) and the Blackberry Lemonade and Pineapple Mojito (from left to right). Cool summer beverages and merchandising are key. Heat Up Your Beverage Sales ways to enhance the guest experience and drive incremental revenue. One concept making a splash poolside is what Hilton Worldwide's poolside promotion. Brought back by popular demand, the shaker promotion features a 32- L 16 | JULY/AUGUST 2012 ooking for ways to make your summer beverage sales soar? Many operators are fi nding unique ways to cool down guests and quench their thirst for hot summer deals. Summer seasonal programming and merchandising are great ounce acrylic shaker cup that can be used for refi lls throughout the guests' stay. With plenty of tropical and traditional cocktails and punches, this chic menu of poolside summer sippers is the perfect way to elevate and complement a guest's

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