Brew N ews
attracts customers. By Kelly A. Magyarics
labels, cool taps and suitable glassware are some of the ways that bars and restaurants make the sale. In terms of ringing in beers sales, "In order to get noticed, you have to stand out," says Scott Clime, wine and beverage director for Passion Food Hospitality Restaurants, which runs six concepts in Virginia and Washington, D.C. Beer in cans is defi nitely making a comeback. About 150
O
District Commons features various beers on display.
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perators know that beer drinkers love their brews, but it's not just the suds inside the packaging that entice them. Aluminum cans and bottles, quirky
craft breweries in the United States off er it, a small but growing minority according to the Boulder, Colorado-based Brewers Association. Two years ago, Boston's Harpoon Brewery began canning its IPA and summer ale; California's Sierra Nevada Brewing Company now cans its pale ale and IPA; and the Boston Beer Company, which produces the Sam Adams brand, is rumored to also be considering canning. First off , cans' lightweight design is better for the
Innovative beer packaging that
You Can Us e
environment. Oskar Blues Brewery in Lyons, Colorado reduced its carbon footprint and fuel costs for shipped beer by 35
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