Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
Issue link: http://read.dmtmag.com/i/73253
experience. Th e Hilton logo is printed on the shaker, making it a souvenir that guests get to keep as a reminder of these enjoyable libations. Water is about as synonymous with summer as suntan lotion and Omni Hotels & Resorts has created a poolside menu devoted to the "Art of Water." Omni partnered with artists and culinary experts to create a menu that is fun and innovative while also serving Omni Hotels & Resorts mission for sustainability. FUNDRAISING IDEAS Refreshing regional cocktails created by acclaimed mixologist Kim Haasarud are featured with at least one lighter calorie option per region. Th e backdrop of the menu pages refl ect photos of water taken by professional photographer Larry Emerson. Th e menu celebrates life's most essential element, water, by partnering with Keeper Springs Spring Water which donates 100 percent of its profi ts back to local waterway restoration projects. For every bottle sold, Omni will donate an additional fi ve-cents to Waterkeeper Alliance, a global environmental movement uniting nearly 200 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that aff ect our waterways from pollution to climate change. Th is season, Omni off ers its guest a great way to cool off while giving back. Th e summer season is a great time to Omni Hotels featur Omni Hotels features an art of the Water Cocktail Menu (above). Sangrias (below) ar fered at Sherlock's, including the The Red Hearing Sangria, Crisp Moscato Sangria and an White Sangria. Cocktail Menu (above). Sangrias (below) are offer Hearing Sangria, Crisp Moscato Sangria and an White Sangria. experiment with off ering new beverage selections or adding current trends that appeal to operators' core guests. Hospitality USA provides the perfect example with "Th e Amazingly Stupendous Summer of Sangrias" at its Sherlock's Baker St. Pub & Grill locations. Sangrias proved to be a huge hit for the brand last summer with two of the sangrias added as year-round off erings. In the six week period the sangrias were featured last year, more than 2,800 were sold. Th e Sangrias are all made with fresh fruit and Finest Call Sangria mixes which allows the blended taste of many fruits to come through in each recipe. Additionally, the recipes are simple and easy to make which is extremely important when your guests www.cheersonline.com are hot and thirsty from the summer heat! Th is summer, Sherlock's is featuring three amazing sangrias, Th e Red Hearing Sangria, Th e White Sangria and the Crisp Moscato Sangria priced at $4.25. Th e new, on-trend sparkling Moscato sangria will make increasing summer beverage sales no sweat at all! to focus on cleaner, lighter fl avors and drinks that can be enjoyed outdoors and poolside. Summer is a great time for operators the Houston-based Patrick Henry Creative Promotions. Patrick Henry is president and CEO of JULY/AUGUST 2012 | 17