STiR coffee and tea magazine

Volume 5, Number 5

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10 STiR coffee and tea / Issue 5, 2016 (October/November) NEWS HAMBURG, Germany Hamburg Messe teamed with STiR coffee and tea and the German Roasters Guild in Septem- ber to host a successful COTECA (Coffee Tea and Cocoa/Global Industry Expo). An estimated 3,600 attendees and nearly 200 exhibitors from 40 nations attended the fourth edition of the three-day event. STiR was the Global Media Partner and promoter. Kaffee Campus, an educational program of the roasters guild and COTECA, "comple- mented one another ideally in their program and were equally well received by the trade visitors," said Bernd Aufderheide, president and c.e.o. of Hamburg Messe und Congress. Arkadius Michalczyk, secretary-general of the roasters guild praised the coordination and a crowd. "Our exhibitors were able to get plenty of good business leads very quickly, so they are satisfied," said Michalczyk. He and project manager Karoline Stündel, along with chairman Klaus Langen and many guild volunteers, organized cuppings, competitions, and an ambitious conference. The workshops were fully booked, and the expert presentations attracted a large audience. A special highlight was the "Wall of Coffee", where visitors reviewed 170 coffees from a wide range of countries, many of which were available for tasting. Michalczyk is enthusiastic about Germany's growing number of local roasters and public interest in specialty coffee. In Germany six firms control 85% of the market. "The quantity of specialty coffee is less than 1% of the total market," according to Michalczyk. COTECA Sets Attendance Record Arkadius Michalczyk and Karoline Stündel with the German Roasters Guild stand in front of the Wall of Coffee display Marco Sinram, head of tea trading, Wollenhaupt Tea Liam Ward, ikawa Hamburg is a major tea port in Europe with many global firms headquartered along its massive harbor on the Elbe River. Exhibitors included Hälsson & Lyon, Wollenhaupt, Dethlefsen & Balk, and J.Fr. Scheibler. Suppliers from Indonesia, India, China, Taiwan, and Japan were surrounded by exhibitors with packaging, flavoring, and services. Dozens of regional coffee roasters attended along with a contingent of 13 green coffee traders and tea importers from across the continent. "COTECA was great," said Judy Fernández-Melzig, "We naturally met our regular customers here, and were also able to gain a great many new leads, in particular to companies based abroad – we feel that is extremely positive. Our stand was busy all the time." Organizers said the event drew praise from attendees, 91% of whom were pleased with the information available, 93% highlighted the opportunity for expert discussions, and 90% were pleased to meet and cultivate international contacts. Caribou Coffee and Argo Tea Co-branding JAB-owned Caribou Coffee has inked deal with Argo Tea to develop tri-branded coffee-bagel-tea shops with 40 to open in 2017. Chicago-based Argo earns $50 million selling tea, tea lattes and food at 50 locations. Half its revenue is from the sale of bottled teas in grocery. JAB Holding Co., which also owns Einstein Bros. Bagels has opened several co-branded coffee and bagel stores and a few tri-branded locations in Minneapolis, Min. JAB has spent more than $30 billion in the past few years acquiring US and European coffee businesses including Keurig Green Mountain, Peet's Coffee & Tea, and Krispy Kreme Doughnuts. "Adding a tea brand may help JAB better compete with Starbucks," reported Bloomber News. CBTL Shutters All NYC Stores In October The Coffee Bean & Tea Leaf closed all 12 of its franchised locations in New York City. "It is our hope that when The Coffee Bean & Tea Leaf returns to New York, the new store owners will deliver the products and service our customers have come to expect through their experiences at the other 1,000+ company- owned and franchised The Coffee Bean & Tea Leaf locations around the world," according to the release. The press release said the company "values the brand's loyal following in the Big Apple." No timetable was disclosed.

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