Water Well Journal

November 2016

Water Well Journal

Issue link: http://read.dmtmag.com/i/740475

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Page 63 of 90

decision or the benefits of taking action. You can use a case study, an analogy, or even better, a personal story. For example, no one wants to think they're the next Kodak or Blockbuster, but these are two pow- erful examples of companies who failed to change and suffered great consequences. A story driving home the emotional component of change will more often be more effective at shifting someone's perspective than the most solid, fact-driven argument. Don't show up unprepared to meet your biggest competi- tor: "Do nothing." Meet the status quo head-on, armed, and ready by walking through these three action steps. Do it before your next sales call or meeting. Don't put it off. Don't choose to "do nothing." Julie Hansen is a professional sales trainer, speaker, and author. She authored the book ACT Like a Sales Pro in 2011 and has been featured in Selling Power, Entrepreneur, and Sales and Service Excellence magazines. She can be reached at julie@actingforsales.com and www.actingforsales.com. WWJ Twitter @WaterWellJournl WWJ November 2016 59 Legendary Taylor Quality. Performance As Promised. BASE PRICE INCLUDES: +(!!"& $ +#( %(!%))#%&)' ,&%& + &&' +,"'%'" #'%* + '#" #&," NEW taylorindustries.net MEETS CALIFORNIA ANNUAL PURPLE PERMIT REQUIREMENTS TITAN 125C D R I L L I N G U N I T $950,000 Learn Business Tips at Groundwater Week There are multiple business-related and management sessions that will take place at Groundwater Week December 6-8 in Las Vegas, Nevada. For more information and the complete educational calendar, go to www.GroundwaterWeek.com.

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