Tobacco Asia

Volume 20, Number 5

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52 tobaccoasia / Issue 5, 2016 November / December By Tobaccochina Online As filter tips are the first thing a cigarette smoker see as soon as they open a cigarette packet, tobac- co manufacturers believe that now, during rapidly changing times, filtering smoke is just one of the basic functions of filter tips, and that filter tips are a technical means for cigarette products to highlight their differences while improving the quality of smoking, as well as enhancing their performance in reducing the content of harmful substances. Therefore, technological innovation of filter tips must enable cigarette products to generate more feelings in terms of colors (easy to identify look), aromas, and tastes. The rotating flying rod In early 2016, a new product with a newly devel- oped filter tip, Pride (Width), manufactured by Sich- uan Cigarette Industrial Co., Ltd. (SCI) in south- west China, was a hot hit in China. Pride (Width) cigarettes have a filter tip called the rotating flying rod (RFR). On each RFR there is a sign indicating that the smoker can rotate the filter tip to the left- hand side or to the right-hand side when smoking. When the filter tip is rotated to the left-hand side, the air holes in the tipping paper and the plug paper will overlap and become fully open, which will lead to the highest ventilation rate and the lowest con- tent of tar in smoke. When the filter tip is rotated to the right-hand side, the air holes in the tipping paper will miss those in the plug paper, which will lead to a lower ventilation rate and a higher content of tar in smoke, and the smoker will feel the stron- gest tobacco flavor. Previously, in efforts to reduce the content of tar in smoke, the tobacco industry generally adopt- ed the technology of punching holes in tipping pa- per, which means perforation of holes in the plug wrapper. Filter tips with these holes have different levels of air inflow, which can lead to reduction of tar content in smoke and the strength of the tobacco flavor. A microscopic ring cut technology is applied in the processing of the RFR to make the filter cartridge slightly dislocated, and to real- ize alignment and dislocation of the holes made on the tipping paper, which will in turn change the density of smoke. Whether to rotate the filter rod or not in smoking is totally at the discretion of the smoker. For those who would like to have a light tobacco flavor, they can choose not to rotate the filter rod. For those who would like to have Chinese tobacco manufacturers have attached greater and greater importance to innovating filter tips to attract smokers over recent years as tobacco control legislations become increasingly strict. Chinese Manufacturers Innovate Filter Tips

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