50 NOVEMBER 2016 GOOD FRUIT GROWER www.goodfruit.com
T
here's a right way and a wrong way to answer
consumer questions about genetically mod-
ified foods, sprays and other agricultural
practices, and growers have been doing it
wrong for far too long.
That's the position of Kevin Folta, molecular biol-
ogist, professor and chair of the Horticultural Sciences
Department at the University of Florida, who will deliver
the keynote address at the Great Lakes Fruit, Vegetable,
and Farm Market Expo on Dec. 6-8 in Grand Rapids,
Michigan.
"Whether we're scientists or farmers, it's very simple
in our minds, because we know the products we use are
safe and are very comfortable with them. The problem
is that when we talk to the public about these things, we
can come off as arrogant or defensive," he said. "To a
Share your
Expert view: Individual growers
must take on customer fears
about GMOs and chemicals.
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