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Sustainability Guide 2016•
Beverage Information Group 19
HAVE YOU ADDED NEW
SUSTAINABLE PRODUCTS TO
YOUR INVENTORY IN THE PAST YEAR?
WHAT IS YOUR BEST-SELLING SUSTAINABLE WINE?
[TOP 3 LISTED]
NATURA
FRANZIA
KING ESTATE
HAVE YOU RESEARCHED THE CERTIFICATIONS AND REGULATIONS THAT
DETERMINE WHETHER A PRODUCT IS CONSIDERED SUSTAINABLE?
IN YOUR OPINION,
ARE SUSTAINABLE PRODUCTS
INHERENTLY WORTH A PREMIUM PRICE?
HOW WOULD YOU DESCRIBE THE
DEMAND FOR SUSTAINABLE PRODUCTS?
YES
50%
NO
50%
YES
52%
NO
48%
YES
34%
NO
66%
STILL A NICHE
REQUEST
77%
A GROWING
TREND
23%
WHAT IS YOUR BEST-SELLING SUSTAINABLE SPIRIT?
[TOP 3 LISTED]
PRAIRIE ORGANIC VODKA
TITO'S VODKA
360 VODKA
DO YOU IDENTIFY SUSTAINABLE PRODUCTS ON A MENU
(ON-PREMISE) OR WITH SPECIFIC SIGNAGE (OFF-PREMISE)?
YES
45%
NO
55%
READERS RESPOND
How important is going green?
T
hroughout 2016, we asked readers of our email
newsletters (Cheers Weekly and Beverage
Dynamics Roundup) what they thought about
sustainable products and packaging, and the
movement in general. Our survey results show that
there's no national consensus on the importance of
showcasing sustainable wines, spirits and beers, nor
how consumers respond to those products.
Comments from retailers and operators ranged from
"Not really impacting our market," to "Sustainability is
a bigger trend in wine than in spirits." One respondent
said they would like to see bottle deposits on all glass
and plastic containers, and wished all beverage alcohol
products could be made more sustainably to reduce
environmental impact.
Here are some of the highlights from that survey.
