StateWays - November/December 2016

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays | | November/December 2016 24 OVERALL WINNER — PENNSYLVANIA LIQUOR CONTROL BOARD sides came together for a campaign." Posts reached a combined 78,000 people, and according to NHTSA, the campaign accounted for nearly half the app's downloads since its introduction. "Licensees and owners are starting to un- derstand that we don't want to over-serve, and that 90 percent of people who go out don't plan to over indulge." Waters says. "This cam- paign really helped reinforce that message to them and to our citizens." • JACK ROBERTIELLO is the former editor of Cheers magazine and writes about beer, wine, spirits and all things liquid for numerous publications. More of his work can be found at Front to back: Chief Operating Officer Charlie Mooney, Chief Information Officer Nick Melnick, Board Member Mike Negra; Communications Director Elizabeth Brassell, Executive Director John Metzger, Director of Retail Operations Carl Jolly, Board Member Michael Newsome, Director of Marketing and Merchandising Dale Horst, Director of Regulatory Affairs Jerry Waters, Board Chairman Tim Holden, Director of Supply Chain Glenn Zearfoss. I n February, the Virginia ABC launched a training pro- gram aimed at empowering local law enforcement agen- cies to better respond to alcohol-related problems in their jurisdictions. Administered by the National Liquor Law Enforcement Program and funded by the NHTSA, the program provides instruction on the state's laws, regulations and strate- gies for their enforcement. Agents from the VABC's enforcement division begin pre- senting a four-hour Alcohol Law Enforcement Specialist Training (ALEST) to select departments, and the program was later retooled into a concise and fl exible format thanks to the grant funding. "The concept of a 'roll call' presentation is new to us, and it permits us to reach more departments and impact a broad swath of the law enforcement community," says Senior Special Agent David Huff. "We only have 100 sworn agents at the de- partment, in a state with 18,000 licensed establishments and a robust hospitality industry. We rely on local law enforcement partners to address areas of concern related to use and abuse of alcoholic beverages." ALEST provides a customized menu of training options based on the individual needs of a law enforcement agency. Training topics include preparing administrative charges, fraudulent ID detection, nuisance abatement, community co- alitions, licensee training programs and underage buyer com- pliance programs. "The program has exceeded our expectations in terms of popularity," Huff says. "We've already visited 20 agencies in WINNER: BEST ENFORCEMENT PROGRAM — VIRGINIA DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL LOCAL OUTREACH BUILDS RELATIONSHIPS by JEREMY NEDELKA

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